---
product_id: 447568865
title: "Nudge: Improving Decisions About Health, Wealth and Happiness"
price: "₨6206"
currency: LKR
in_stock: true
reviews_count: 13
url: https://www.desertcart.lk/products/447568865-nudge-improving-decisions-about-health-wealth-and-happiness
store_origin: LK
region: Sri Lanka
---

# Nudge: Improving Decisions About Health, Wealth and Happiness

**Price:** ₨6206
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- **What is this?** Nudge: Improving Decisions About Health, Wealth and Happiness
- **How much does it cost?** ₨6206 with free shipping
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## Description

desertcart.in - Buy Nudge: Improving Decisions About Health, Wealth and Happiness book online at best prices in India on desertcart.in. Read Nudge: Improving Decisions About Health, Wealth and Happiness book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: "Nudge by Richard H. Thaler and Cass R. Sunstein - Nudge" is a groundbreaking exploration into the realm of behavioral economics, penned by the esteemed duo of Richard H. Thaler and Cass R. Sunstein. Through a captivating blend of academic rigor and accessible prose, the authors delve into the subtle ways in which individuals can be influenced to make better choices in their lives.
Review: Insightful and eye-opening analysis of human behaviour, and implications for decision making - If you have not delved into the fascinating world of behavioural economics or cognitive sciences then let this be the book that starts you on your journey. It is highly, highly recommended. It provides deep insights into how humans actually behave in most real-life situations and how such behaviours deviate radically from the simplistic and bland assumptions of traditional economics and sociology over the last 100 or so years. That is why so many efforts at getting people and societies to behave or not behave in a certain way repeatedly fail. With the understanding provided by this book we could design better policies, laws and practices in just about every walk of life, whether personal, familial, corporate, government or multilateral. The concepts of libertarian paternalism, nudging, choice architecture, sludge reduction, and the power of defaults are amazingly powerful tools to achieve significant social good at little or no cost. This book is as relevant to an average individual or parent as it is to law-makers, regulators, politicians and prime ministers. You can use this book to make better decisions yourself, or simply to avoid becoming victim to subtle manipulations by others (corporates, politicians, etc). Unfortunately, the chapter on organ donation partly spoils the joy (which is the reason I ultimately rate the book 4 stars instead of 5). The authors quite disingenuously bend their own rules and split hairs in order to favour what seems to be their personal preference for the ‘default’ option (prompted consent) over what should scientifically/logically be considered the best option (presumed consent). There are at least two blatant contradictions and one implied contradiction in their laborious argument that prompted consent is superior to presumed consent. To top it all, they end the chapter by saying the ‘default’ consent choice isn’t the primary determinant of success of organ donation programs anyway, leaving one to wonder why they devoted so many pages to it in the first place. But apart from this one blemish, it really is a wonderful, eye-opening book. Go for it.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,636 in Books ( See Top 100 in Books ) #12 in Mathematics (Books) #17 in Psychology (Books) #240 in Literary Theory, History & Criticism |
| Country of Origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,186) |
| Dimensions  | 12.9 x 1.8 x 19.7 cm |
| Generic Name  | Books |
| ISBN-10  | 0141999934 |
| ISBN-13  | 978-0141999937 |
| Importer  | Penguin Random House India Pvt Ltd |
| Item Weight  | 266 g |
| Language  | English |
| Net Quantity  | 266 Grams |
| Packer  | Penguin Random House India Pvt Ltd |
| Paperback  | 384 pages |
| Publisher  | Penguin (25 August 2022); Penguin |

## Images

![Nudge: Improving Decisions About Health, Wealth and Happiness - Image 1](https://m.media-amazon.com/images/I/71FlmujR6vL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ "Nudge by Richard H. Thaler and Cass R. Sunstein
*by M***A on 24 March 2024*

Nudge" is a groundbreaking exploration into the realm of behavioral economics, penned by the esteemed duo of Richard H. Thaler and Cass R. Sunstein. Through a captivating blend of academic rigor and accessible prose, the authors delve into the subtle ways in which individuals can be influenced to make better choices in their lives.

### ⭐⭐⭐⭐ Insightful and eye-opening analysis of human behaviour, and implications for decision making
*by A***N on 2 October 2024*

If you have not delved into the fascinating world of behavioural economics or cognitive sciences then let this be the book that starts you on your journey. It is highly, highly recommended. It provides deep insights into how humans actually behave in most real-life situations and how such behaviours deviate radically from the simplistic and bland assumptions of traditional economics and sociology over the last 100 or so years. That is why so many efforts at getting people and societies to behave or not behave in a certain way repeatedly fail. With the understanding provided by this book we could design better policies, laws and practices in just about every walk of life, whether personal, familial, corporate, government or multilateral. The concepts of libertarian paternalism, nudging, choice architecture, sludge reduction, and the power of defaults are amazingly powerful tools to achieve significant social good at little or no cost. This book is as relevant to an average individual or parent as it is to law-makers, regulators, politicians and prime ministers. You can use this book to make better decisions yourself, or simply to avoid becoming victim to subtle manipulations by others (corporates, politicians, etc). Unfortunately, the chapter on organ donation partly spoils the joy (which is the reason I ultimately rate the book 4 stars instead of 5). The authors quite disingenuously bend their own rules and split hairs in order to favour what seems to be their personal preference for the ‘default’ option (prompted consent) over what should scientifically/logically be considered the best option (presumed consent). There are at least two blatant contradictions and one implied contradiction in their laborious argument that prompted consent is superior to presumed consent. To top it all, they end the chapter by saying the ‘default’ consent choice isn’t the primary determinant of success of organ donation programs anyway, leaving one to wonder why they devoted so many pages to it in the first place. But apart from this one blemish, it really is a wonderful, eye-opening book. Go for it.

### ⭐⭐⭐⭐⭐ Interesting book
*by M***I on 31 August 2025*

Good book

## Frequently Bought Together

- Nudge: Improving Decisions About Health, Wealth and Happiness
- Thinking, Fast and Slow
- Misbehaving: The Making of Behavioral Economics

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-03-05*