COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting, Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes

I really enjoy Wella color charm products, the colors, the process, the results. I firmly believe these products deliver where others fall short and paired with the supporting products, it provides results that don’t take it all out of your hair for wanting a change. I am always satisfied with wella, and how it doesn’t straight damage or dry out my hair like most products would. I’d chose it again and again. Great product. Great pricing. Great results all around.

This is the only developer brand I trust with my hair. It delivers consistent results without causing major damage, which is a huge win if you color or bleach regularly like I do.I’ve used volumes all the way up to 30, and every time, this developer performs flawlessly. Whether I’m lifting color or going bold with bleach, it gets the job done with minimal stress on my hair. The formula feels balanced—effective but not harsh—and that’s hard to come by.Great product, great value. If you’re serious about hair care and want dependable results, this one’s a keeper.

If you've ever had a developer betray you by frying your scalp or smelling like chemical warfare, this is your redemption arc. Mixed well, worked clean, and didn’t feel like it was burning through my soul. Hair came out vibrant and healthy. Not much else to say except: 10/10, would chemically alter my appearance again.

Fantastic developer when used with Wella demi color. The purpose demi color was used for gray coverage. Use a 2 part of developer to 1 part hair color treatment as stated on the Wella manufacturer instructions. My first time DIY'ing touchup hair color at home, great product and protects the hair.

Worked exactly like I would expect. You can use any developer with Color Charm, though. I used this 10 vol for a deposit only color over some botched highlights that my daughters had done experimenting on themselves. It worked perfectly. Blended the highlights without erasing them entirely. I mixed two colors (6n and 6gb) and got exactly what I wanted. A rich color close to her natural tone but a bit darker. The bleached bits look like highlights but maybe a level 8 caramel instead of the hideous straight bleach look.

I’ve used this developer a few times now, and overall it works really well. The consistency is smooth and easy to mix with hair color, and it applies evenly without being too runny. It provides a nice gentle lift and really helps achieve rich, multi-dimensional results as advertised.The quality feels professional, and it blends gray coverage quite effectively. I also appreciate that it doesn’t have an overpowering smell compared to other developers I’ve tried. My hair felt soft after rinsing, not overly dry or damaged.The only reason I gave 4 instead of 5 stars is that the bottle size could be a bit bigger for the price, especially if you color your hair regularly. That said, it’s still a solid value for the quality, and I would definitely repurchase.

The gripperlabel that comes with the product helps a lot to ensure that the packaging does not arrive in poor condition and the product itself is of excellent quality.

100% legit product, what it's supposed to be not watered down or something else poured into a bottle. This is my go-to brand for developer! Perfect consistency, works wonderfully!