L’Oréal Excel Hicolor HiLights Magenta

Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷

This is awesome!! I didn’t even have to bleach my hair to apply it, it was effective 3 years ago and still effective!! If there was more stars to give I would have Worth the money!!!

Its really good, gives brilliant coverage and intense colour

This is my favoyrite hairdye. During the year sometimes I try different shades because I get bored after a few months but when I finish my "crazy" colors period time, this is the color I ALWAYS go back to. And if you tried another color, a bit darker this one is good to cover it up and go back to red. ATTENTION: it obviously doesn't cover black or nearly-black colors!❗ (don't expect miracles!!!) ❗❗❗❗ I had a dark purple, it faded away thanks to the sun and then I applied this color again and the result was good. 😊 I could go back to the magenta red 😍 Over bleached hair it can be a bit aggressive. And it WILL fade more, because of the bleached base. I HIGHLY RECOMMEND! I order it for the 20th time, at least.

Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.

Good product, does not completely cover black hair but it does a decent job. Kind to hair, no breakage and does not bleed like other dyes.

Works great, i have dark brown hair which ive used box dye for years and this still lifts using 30vol, i did need to buy 3 as i have long hair, best dye to go red without using bleach, highly recommend, i normally put a crazy color on after if i want a brighter red or to keep the colour vibrant after washing, on its own it doesn’t bleed red either

Took me ages to make my mind up to buy this dye . Am so glad I did. I have very dark hair and colour my hair red regularly. This coloured my dark roots perfectly, and is an amazingly intense shade of raspberry red. It’s definitely formulated for dark hair and the packet instructions indicate that it’s more for professional use, but it’s pretty straightforward - test 48 hours, mix with developer, let it sit for 30 minutes and rinse ALOT. I used this with Jerome B’s developer 30% and followed it up with a hair mask. It’s non drip. Indoors it’s like a natural-ish redhead colour, outdoors it is flaming red. (See pics) Just some things to know beforehand-the smell is extremely strong. Highly recommend opening a window, because my eyes were close to stinging while I applied it. Not sure if it was the developer or the hair dye, but it ain’t olia (which has tons of perfume to hide the chemical smell). The tube is quite small so if you have a lot of hair it’ll require a second tube. It is more expensive than your usual one step box dye by about a few quid but it is worth it. You’ll need your own equipment like mixing bowl, gloves and brush.

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Cumple con mis expectativas, estoy encantada

Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color

Le top pour avoir une couleur rouge intense sans passer par la déco. Je recommande sans hésitation !

This product is sooo good if you have dark hair and do not want to go through the entire bleaching process (I think this product has some type of bleach or peroxide but at least you don’t have to bleach your whole end first then add colour…. It all happens one time). I had pitch black hair and I used two bottle of this red. My hair came out super red, more than expected. It is super bright red in the light and a more darkish red in normal to dark lighting. I did not dye my hair proper at first, I missed a lot of pieces so some of my hair was black. I suggest leaving it on for 40-50 minutes so it is all dyed. I used 30 volume developer as well. Overall I’m happy with how my hair turned out. I went from black black hair to a nice red. It has been three months since I dyed my hair and it barely faded, only my roots are grown out a little LMAO so remember it’s permanent. The bottle is hard to squeeze but I just cut it open Edit: it’s been 3 years of me using this hair dye. I absolutely love it and recommend it to anyone wanting to dye their hair at home. I dyed my virgin black hair 3 years ago and I’ve loved my red hair ever since. My hair does not fade at all- this is permanent hair dye. I now leave the hair dye in my hair for 1 hour 30 mins sometimes 2 hours to get the colour I want and my hair is not damaged. I really do suggest using 30 volume developer, using more than less hair dye (especially if you have long hair), and leaving it in for a longish time. **my roots are grown out in some of the pictures just wanted to show you the colour**