---
product_id: 48227525
title: "Directions Semi-Permanent Hair Color 88ml Tubs - Midnight Blue"
brand: "la riche"
price: "₨6172"
currency: LKR
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.lk/products/48227525-directions-semi-permanent-hair-color-88ml-tubs-midnight-blue
store_origin: LK
region: Sri Lanka
---

# Vibrant semi-permanent pigment Ammonia & peroxide free formula Cruelty-free, ethical beauty Directions Semi-Permanent Hair Color 88ml Tubs - Midnight Blue

**Brand:** la riche
**Price:** ₨6172
**Availability:** ✅ In Stock

## Summary

> 🎨 Unleash your inner artist with Midnight Blue magic!

## Quick Answers

- **What is this?** Directions Semi-Permanent Hair Color 88ml Tubs - Midnight Blue by la riche
- **How much does it cost?** ₨6172 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/48227525-directions-semi-permanent-hair-color-88ml-tubs-midnight-blue)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Glamour:** Cruelty-free and tamper-proof packaging ensures beauty with a conscience.
- • **Mix & Match Your Mood:** Easily blend with other Directions colors to create your unique signature shade.
- • **Vivid Midnight Blue Impact:** Make a bold statement with rich, blendable color that lasts longer than expected.
- • **Long-Lasting, Low Commitment:** Semi-permanent formula lets you switch up your look without the long-term commitment.
- • **Gentle on Hair, Fierce on Style:** 100% free from ammonia, peroxide, and PPD for a conditioning, damage-free dye experience.

## Overview

La Riche Directions Semi-Permanent Hair Color in Midnight Blue delivers vibrant, blendable color with a conditioning, ammonia-free formula. Designed for chemically treated hair but works beautifully on natural shades, it offers cruelty-free, long-lasting style without harsh chemicals. Perfect for trendsetters who crave bold, ethical, and customizable hair color.

## Description

Product Description Directions semi permanent Midnight Blue hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Yellow 4, Basic Orange 31 Basic Violet 16, Basic Red 51, Ci60730, Basic Blue 99 Hc Blue 15, Ci42520. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Basic tinting: comb the colour cream sparingly into washed, dry hair, rinse immediately, towel dry. Final tinting: comb in the tint, blow dry immediately, rework defects, blow dry, cold blow dry, wash out cool. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Midnight Blue Semi-Permanent Hair Colour 89 ml See more

Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.
Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00155PYMI |
| ASIN  | B00155PYMI |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 5,354 in Beauty ( See Top 100 in Beauty ) 178 in Hair Colour |
| Brand | La Riche |
| Colour | Midnight Blue |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,836) |
| Customer reviews | 4.4 4.4 out of 5 stars (24,836) |
| Date First Available | 16 Jun. 2009 |
| Department | Unisex |
| Department  | Unisex |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item model number | 4213 |
| Item model number  | 4213 |
| Item weight | 0.11 Kilograms |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Material composition | Cosmetics |
| Package Weight | 0.14 Kilograms |
| Package dimensions | 14 x 5.7 x 5.7 centimetres |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 110 g |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 110 g |
| Scent | Aucun |
| Speciality | Ammonia Free |
| Target audience | Women's |
| Volume | 100 Millilitres |

## Product Details

- **Brand:** La Riche
- **Colour:** Midnight Blue
- **Hair type:** All
- **Item form:** Liquid
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Hair Coloring
- **Unit count:** 88.0 millilitre

## Images

![Directions Semi-Permanent Hair Color 88ml Tubs - Midnight Blue - Image 1](https://m.media-amazon.com/images/I/71feBacspIL.jpg)

## Questions & Answers

**Q: What are the exact ingredients?**
A: I don't know but try before use on the skin of your arm

**Q: how can i use this product is it mix with some thing ?? i want  dark blue  is it good??**
A: I mix the light pink with conditioner as I don't like the heavy color. You can use the product as is with no mixer.  Really sticks to bleached hair the best.  I'd do a test swatch first.  I usually put a shower cap on to help the color to take. Use gloves!!!

**Q: How would darkest brown/black hair look using midnight blue without bleach?**
A: It would probably turn out either slightly blue tinted or not really blue at all.

**Q: Can i mixed it with my permanent hair dye?**
A: Yes

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ amazing colour
*by R***N on 30 November 2025*

absolutely obsessed with this brand i don't think I would ever use another brand. The first two pictures are before and after using the alpine green, following the instructions exactly. the third picture is a few months later, id recoloured once or twice in between and hadn't recoloured for a while before taking that picture. always remember to wash with colour shampoo, cold water and you'll colour will be awesome, coming from a hairdresser.

## Frequently Bought Together

- La Riche Directions Hair Colour - Midnight Blue 88ml Tub
- La Riche Directions Hair Colour - Turquoise 88ml Pot

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-03-19*