La Riche Directions Semi-Permanent Hair Color 88ml Tubs - Midnight Blue

I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend

Just tried the plum dye. Is a dark purple with a strong blue undertone. I put it on my own hair which is medium brown ( going grey) on top of an existing purple/red permanent colour. I have included a photo of my before colour.I left it on for an hour (on clean dry hair) then washed out, conditioned and dried. It has gone a very dark colour all over. It has taken well on the roots too. I can't get the photos to pick it up right but my hair has a bright purple glow when the light catches my hair. I really like it. I think it will fade to a nice shade. It looks dark blue/purple.I think I will experiment with some of the other purple and red shades next time. Fun to try out. Will let you know how this goes after a few washes.Warning: this stuff really stains you hands and plastics when washing out. I found it messier than normal hair dyes. Would still use again though.

Oh my word! This has to be the strongest colour in the world,and I am no stranger to the Directions colours.I was aiming for a hint of pink in my hair which is fighting a battle with the bleach.I was trying to be kind and only used 30% vol developer,but it backfired and I got the dreaded yellow roots on much lighter mid to end section,and was bored of playing russian roulette with purple this that and the other to try and even things out,so I went and tinted the rest darker to match and thought,I know,a bit of pink will make a change.....So this dark tulip arrived and I was in love.A proper pink,not a bit of orange in sight (Its a thing I have,blame my brother,I hate orange red)I always mix Directions with a bit (OKI a lot) of conditioner at first,just to get a feel for the colour,this possibly saved my life (Joke...maybe)In a wild reckless moment I dollopped conditioner on my hand,dipped my ring finger almost to the end of the nail (See,daring stuff) and introduced deep tulip to some deep creamy mounds of conditioner.Then everything went very quiet.As my finger escaped there was a deep trail of proper pink.Proper STRONG pink.I rubbed my hands together and OH MY ......(use your imagination,and yes it rhymes with look) my hands turned deep pink.Deep,deep pink.Well I had to did'nt I? I could not waste this amazingly pink goo.I slapped both hands on my head and the pink kind of ran through my fingers,all the way to the ends of my hair.I was not wearing gloves and thats when I saw my hands and panicked,they too where the deepest pink....so what the heck was on my near white recently bleached hair??You have never seen me get the shower blasting so fast before.So now,about a week later,the palms of my hands had an entertaing day or so,but nothing big,my hair on the other hand..WOW.