UNISEX APPEAL - Perfect for anyone looking to express their unique style.
EASY APPLICATION - Designed for effortless use on chemically treated hair.
CONDITIONING POWER - Nourish your hair while you color for a healthy shine.
TRANSFORM YOUR LOOK - Unleash your inner artist with a stunning violet hue!
SEMI PERMANENT MAGIC - Enjoy vibrant color that lasts without the commitment.
DIRECTIONS Violet Semi-Permanent Hair Colour is a 88ml tub of vibrant, long-lasting hair dye designed for both men and women. This cream formula not only delivers a stunning violet color but also conditions your hair, making it perfect for those who want to express their individuality without the long-term commitment.
Specifications
Department
unisex, womens, mens
Manufacturer
La Riche
Material composition
Cosmetics
Package dimensions
8 x 7 x 7 centimetres
Package Weight
0.14 Kilograms
Item dimensions L x W x H
5.5 x 5.5 x 7 centimetres
Item weight
132 Grams
Brand
Directions
Colour
Violet
Format
Cream
Volume
1 Litres
Speciality
Semi,Semi-permanent
Target audience
women
Department
womens
Item model number
4205
Product Dimensions
5.5 x 5.5 x 7 cm; 132 g
ASIN
B00155XB82
Reviews
4.3
All from verified purchases
R**
Great
Great vibrant colour. Actually amazing stuff I bought 2 tubs and did some the full colour and the other tub I mixed in with conditioner to pastel it down and it worked a wonder. Lasted for quite a while too! I’ve used this brand for years and it’s never done any damage what so ever to my hair.
M**N
Love the colour!
I'm really impressed with the colour I ended up with! 😍💜 I've used different blues before, first time with Purple and this one seems to transfer less, may be as it's now been my 4th time dying my hair, but I love all of Directions dyes, they're so kind to my hair, it still remains so soft! 😊 I last dyed my hair in Feb too, and it was only as I was going on holiday I topped it up early, normally it lasts at least 6 months, the darker the colour the longer it lasts though. So I'm sure this will last at least 6 months too! 😁
F**R
Good colour but bleeds
Provides a great vibrant colour even when used with conditioner. However it washes out quite quickly unless using cold water and can bleed into pillow cases and towels for thw first 3-5 washes
F**E
Favourite colour
I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc.Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying.
R**L
More like a toner than a colour
I've used Directions in various shades for many years and this must be the worst one yet. I used it on hair that was freshly bleached and washed with clarifying shampoo. The immediate colour looked good but after the first wash my hair was purply white. I've had a similar problem with Lagoon Blue but all other shades I've used (plum, cerise, turquoise) have been long lasting
T**A
Doesn’t last
A bit disappointed colour looks fab for about 2 washes. But seemed to go on a bit bitty for my liking going back to my old brand
P**B
Great for white/grey hair to eliminate brassiness
Fantastic stuff! Bought this as I have white hair & it turns a brassy yellow colour. Spent a fortune on purple shampoos & conditioners to remove it to no avail. Was recommended this stuff & it's fab. I put a tiny amount in my conditioner & mix it together & then apply the conditioner for a few mins & wash out. The results are fab. Keep it on a bit longer & it gives you purple hair. I did that & quite liked it althiugh it was a surprise. It faded nicely after a couple of washes. This will last an age too as add just a tiny amount to the conditioner I am about to use. It will stain your fingers though so I use a little plastic cup that I keep in the shower to mix and a teaspoon to dip in it to prevent purple hands. I just dip the end of the teaspoon in about 0.5cm and add to the conditioner to mix. This has saved me a fortune on purple hair products! Love it.
J**E
Great colour
I’ve used many times before. Strong vibrant colour and easy to use. I would say this time it faded in the usual amount of time to blue but the blue is still present after 3 months. It’s a pale silver blue and I don’t dislike. I always use on clean dry hair and rinse off with cool water for best result. I would recommend.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
4 days ago
Yusuf A.
Fantastic experience overall. Will recommend to friends and family.
1) Start with a patch test: Directions hair dye has been used by thousands of people for over 30 years with no adverse reactions, but it's still best to always do a patch test. Apply a small amount of dye to a patch of skin and leave it there for 20 minutes to half an hour. If you don't get a reaction then all is well, but if you get any itching, burning, swelling or any other discomfort then wash it off and don't use it. If you're using a colour for the first time, we also suggest that you do a strand test; pick a strand of hair at the back of your head and apply directions hair dye to the last couple of inches, that way if the colour isn't what you wanted you'll know about it before you dye your whole head.
2) Now lighten your hair: Although it's possible to get some really nice effects by applying directions hair dye to untreated hair, to get really vibrant colours you'll need to bleach your hair first. We recommend Directions bleach kits as they include everything you'll need, and please, whatever bleach you choose, make sure to follow the instructions.
3) Next apply the dye: Your hair needs to be clean and grease free before you start, so wash it with a PH balanced shampoo, but don't condition it as conditioner can stop the dye taking properly. Towel dry your hair and then apply the dye with a tint brush, working the dye along the whole length of each strand. You'll find it easiest to start with the hair on the nape of your neck and to work forward and up, finishing with the very top front strands, it always helps to have a friend help make sure you've got it all on evenly. You can make absolutely sure you get totally even coverage by combing the dye through.
4) Then wait: You'll want to leave directions hair dye on for between 15 and 30 minutes to develop, rush it and you might not get as bright a colour, leave it too long and it may come out darker or a different shade. The precise of time you need to wait depends on your hair, in general thick hair takes longer.
5) And finally, rinse: Thoroughly rinse your hair with warm, clean water. It's best to do this in the shower, and it's best to hold your head upside down while you do it so that you don't get dye on your face. Once the water is running almost clear you're done.
Safety Warning
Do not use pale towels or new towels. Wear rubber or plastic gloves to prevent paint from getting on your hands. Do not sleep on pale pillows or bedding for a few days.
Box Contains
1 x La Riche Directions Violet Semi-Permanent Hair Colour 88 ml
","image":["https://m.media-amazon.com/images/I/51mjLU2ypoL.jpg"],"offers":{"@type":"Offer","priceCurrency":"LKR","price":"10094.85","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R*** "},"datePublished":"30 December 2024","name":"Great","reviewBody":"Great vibrant colour. Actually amazing stuff I bought 2 tubs and did some the full colour and the other tub I mixed in with conditioner to pastel it down and it worked a wonder. Lasted for quite a while too! I’ve used this brand for years and it’s never done any damage what so ever to my hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"30 July 2023","name":"Love the colour!","reviewBody":"I'm really impressed with the colour I ended up with! 😍💜 I've used different blues before, first time with Purple and this one seems to transfer less, may be as it's now been my 4th time dying my hair, but I love all of Directions dyes, they're so kind to my hair, it still remains so soft! 😊 I last dyed my hair in Feb too, and it was only as I was going on holiday I topped it up early, normally it lasts at least 6 months, the darker the colour the longer it lasts though. So I'm sure this will last at least 6 months too! 😁"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"F***R"},"datePublished":"26 August 2024","name":"Good colour but bleeds","reviewBody":"Provides a great vibrant colour even when used with conditioner. However it washes out quite quickly unless using cold water and can bleed into pillow cases and towels for thw first 3-5 washes"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"F***E"},"datePublished":"8 August 2021","name":"Favourite colour","reviewBody":"I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc.Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"R***L"},"datePublished":"23 March 2024","name":"More like a toner than a colour","reviewBody":"I've used Directions in various shades for many years and this must be the worst one yet. I used it on hair that was freshly bleached and washed with clarifying shampoo. The immediate colour looked good but after the first wash my hair was purply white. I've had a similar problem with Lagoon Blue but all other shades I've used (plum, cerise, turquoise) have been long lasting"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"T***A"},"datePublished":"24 May 2023","name":"Doesn’t last","reviewBody":"A bit disappointed colour looks fab for about 2 washes. But seemed to go on a bit bitty for my liking going back to my old brand"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***B"},"datePublished":"14 May 2017","name":"Great for white/grey hair to eliminate brassiness","reviewBody":"Fantastic stuff! Bought this as I have white hair & it turns a brassy yellow colour. Spent a fortune on purple shampoos & conditioners to remove it to no avail. Was recommended this stuff & it's fab. I put a tiny amount in my conditioner & mix it together & then apply the conditioner for a few mins & wash out. The results are fab. Keep it on a bit longer & it gives you purple hair. I did that & quite liked it althiugh it was a surprise. It faded nicely after a couple of washes. This will last an age too as add just a tiny amount to the conditioner I am about to use. It will stain your fingers though so I use a little plastic cup that I keep in the shower to mix and a teaspoon to dip in it to prevent purple hands. I just dip the end of the teaspoon in about 0.5cm and add to the conditioner to mix. This has saved me a fortune on purple hair products! Love it."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"27 February 2023","name":"Great colour","reviewBody":"I’ve used many times before. Strong vibrant colour and easy to use. I would say this time it faded in the usual amount of time to blue but the blue is still present after 3 months. It’s a pale silver blue and I don’t dislike. I always use on clean dry hair and rinse off with cool water for best result. I would recommend."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}}
