Violet Semi-Permanent Hair Colour - 88ml Tub

Great vibrant colour. Actually amazing stuff I bought 2 tubs and did some the full colour and the other tub I mixed in with conditioner to pastel it down and it worked a wonder. Lasted for quite a while too! I’ve used this brand for years and it’s never done any damage what so ever to my hair.

I’ve tried the denim blue Directions colour before, which was okay, I like the violet more though. I leave on for quite a while (natural grey + white hair) and it is mega bright at first which is great. Mine then fades fairly quickly to a kind of lavender on the roots and darker hair and teal blue on the lighter and drier parts. No idea how this happens lol but I really like it, it’s kind of mermaid hair! That stage so far is lasting fairly well, the initial bright colour is quite short lived but fun whilst it lasts. It’s easy to apply, not messy at all if you are careful and doesn’t stain skin or sink etc. Not the longest lasting colours but not expensive and fun if you like surprise colour changing hair! I’m careful washing it to keep it longer but if you wash with clarifying shampoo it removes quite easily. But my hair is not bleached. Picture is immediately after applying/drying.

These dyes are honestly SO GOOD but only for a short period of time! I dyed my hair blue a few years back using these dyes and it never ever washed out. I tried violet & lilac this time and it washed out really quick. After 2 weeks it’s now a pale bluey lilac colour (photo 2).

Perfect colour everytime, this is a regular purchase for me alongside another colour. Reliable brand which is important as I have come across so many that discontinue or rarely have stock.

I swear by Directions hair dye, its great and bright! This particular colour, for me lasts around 2-3 weeks, which I think is average for directions hair dye, my only concern (?), is the fact that the colour looks more of a lilac colour, that fades to a grey colour but I guess hair dye always looks different in pictures than when its actually on your hair. So anyone looking for crazy colours, go for Directions, the beauty of the brand is that the pots can stay open for around 2 years and they're still okay to use (information from my hairdresser)

Poor dye , stain everything but the hair !!! Washed out in one wash ….will not recommend

Fantastic stuff! Bought this as I have white hair & it turns a brassy yellow colour. Spent a fortune on purple shampoos & conditioners to remove it to no avail. Was recommended this stuff & it's fab. I put a tiny amount in my conditioner & mix it together & then apply the conditioner for a few mins & wash out. The results are fab. Keep it on a bit longer & it gives you purple hair. I did that & quite liked it althiugh it was a surprise. It faded nicely after a couple of washes. This will last an age too as add just a tiny amount to the conditioner I am about to use. It will stain your fingers though so I use a little plastic cup that I keep in the shower to mix and a teaspoon to dip in it to prevent purple hands. I just dip the end of the teaspoon in about 0.5cm and add to the conditioner to mix. This has saved me a fortune on purple hair products! Love it.

lovely colour, not too blue, not too pink, easy to apply, very conditioning, and looks great. sometimes i mix with condition or the la riche directions in lavender to make it less intense, as it's very pigmented, even on my hair (naturally black, bleached once light brown). i prefer this over other purples la riche offers (e.g. cerise) because it is vibrant without staining the shower/sink/skin as much. also has decent staying power in my hait. have bought multiple times and will probably always come back to it, highly recommend!