Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

Join PRO & Unlock Exclusive Perks!

DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan

Customer Services

About Us

Customer Support

Desert Online General Trading LLC

Dubai, United Arab Emirates

It's Pure Organic Herbal Hair Dye in Dark Brown

It's Pure Organic Herbal Hair Dye in Dark Brown

Product ID: 48391333

Secure Transaction

Details

Colour
Dark Brown
Package information
Bottle
Product benefits
Gentle on Hair
Brand
It's Pure
Item form
Powder
Hair type
Grey Hair

🌱Vegan, cruelty-free & chemical-free

🌿Certified Organic by Soil Association

🟤Natural Dark Brown, unique to your hair

Description

🌿 Unlock your hair’s natural glow with pure, organic confidence!

PURE ORGANIC POWER - First Soil Association certified herbal hair dye for guilt-free beauty.
ETHICAL SUSTAINABLE - Fair trade herbs from organic farms, vegan, gluten-free, and cruelty-free.
NOURISH SHINE BOOST - Enhances volume and shine while restoring dry, damaged hair—no harsh chemicals.
CUSTOM COLOR CHEMISTRY - Henna-based formula that blends uniquely with your natural hair tone.
SENSITIVE SKIN FRIENDLY - Perfect for all skin types, especially those allergic to conventional dyes.

It's Pure Organic Herbal Hair Dye in Dark Brown is a certified organic, vegan, and cruelty-free henna-based powder that delivers a unique, natural dark brown color while enhancing hair volume and shine. Made from fair trade, organic herbs processed with advanced technology, it’s safe for all skin types and free from harsh chemicals like PPD and ammonia.

Specifications

Manufacturer	It's Pure Organics
Package dimensions	14.6 x 7.1 x 5.7 centimetres
Package Weight	0.15 Kilograms
Brand	It's Pure
Colour	Dark Brown
Format	Powder
Speciality	Gluten Free
Item model number	E0610
Package Dimensions	14.6 x 7.1 x 5.7 cm; 150 g
ASIN	B00FQRMUK0

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

₨18274

Duties & taxes incl.

Sri Lankastore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership

Secure Transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews