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💥 Root touch-up revolution: flawless coverage that keeps up with your hustle!
COLOR WOW Root Cover Up in Light Brown is an award-winning, temporary root touch-up powder designed to instantly conceal greys and thin spots with a natural, multi-dimensional finish. Water and sweat resistant, it stays flawless until shampooed out, doubles as a brow filler, and leaves hair looking thicker without any sticky residue or dullness.







| ASIN | B00MQ4SUUU |
| ASIN | B00MQ4SUUU |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 3,008 in Beauty ( See Top 100 in Beauty ) 7 in Hair Mascaras |
| Brand Name | COLOR WOW |
| Colour | Light Brown |
| Container Type | Box |
| Country Of Origin | China |
| Country of origin | China |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,400) |
| Customer reviews | 4.4 4.4 out of 5 stars (3,400) |
| Date First Available | 17 Oct. 2013 |
| Global Trade Identification Number | 05060150185427 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Is discontinued by manufacturer | No |
| Item Form | Powder |
| Item Weight | 5 g |
| Item model number | CW542 |
| Language | Italian |
| Manufacturer | COLOR WOW |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW542 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW542 |
| Number of Items | 1 |
| Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g |
| UPC | 059165558567 |
| Unit Count | 2.1 gram |
V**.
Good product
I've been using this product for a number of years and it's great for touching up when my roots need recolouring.
H**E
Best product for grey cover between dyeing! Simply Amazing!
This is amazing. The best product I've tried as a cover for my grey between dyeing. I can now double the amount of times between dyes. I thought it was expensive but you only need a teeny bit on the brush so it will last for so so long. I will use this forever now!
M**N
Pretty good…best so far
Light brown perfect for dark blonde. Best one I’ve bought so far. Easy to apply. Better than sprays. Just need to be patient and build it rather than blob it on.
M**N
Worth it
May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while
J**L
Fab
Really works well
D**Y
Simple to apply
Easy to apply and looks good
C**E
Overpriced
Overpriced for what it is. It is messy and colours the scalp rather than the hair, so it's fine if you want to cover bald patches but doesn't really work to cover grey hairs.
E**T
Good coverage for grey hair
This covered my grey hair well but took a while and used a lot of product. I like a spray cover up usually but find the can be very messy so this was certainly more precise. Picture showing one grey side covered to compare.
A**R
Perfekt
E**.
I am happy about the result. The color blends very well with mine and covers well my white hair.
S**.
Benutze das für meine Augenbrauen und Ansätze, wenn ich noch keine Lust gäbe zu tönen, super....
M**N
I found a video from Color Wow that showed a woman who incidentally had some exposed scalp, and showed how this covered it up. I ordered some and tried it for my thinning/balding front of my scalp, and by following the suggested technique, which is to part the hair and tap the make-up directly onto the scalp, the end result is quite sensational. From far and even rather up close, it looks like natural hair follicles, rather than "painting" the scalp a certain colour, and as long as I don't get any within 5mm of my hairline, I don't have any fear that anyone will be able to tell. it doesn't transfer to my pillowcase or anywhere really, if I apply it correctly. I even play 2 hours of high intensity sweaty sports with it on, and it doesn't drip down my face or anything like that. The only caveat is that if you scratch your head, which you'll inevitably do, you'll get it under your nails. But for me that's a perfectly fine compromise given that I'm more insecure about my balding than getting anything under my nails. One last thing to mention is that it washes out very easy with shampoo, which is great, but the dirty shampoo will mildly stain shower curtains, and the make-up will not come out perfectly from white towels if you're not careful (again, the stain is relatively mild), but again for me it is a fine price to pay. Maybe I'll just decide some of my towels are specifically for this kind of thing. (It wouldn't surprise me if women are reading this laughing at the obvious conclusions I'm arriving at, but hey, this is the only make-up I've ever used!)
D**.
I am so disappointed - the box arrived damaged and the powder was all loose and broken. I was travelling so missed the return window. I am not happy as it was an expensive item.
Trustpilot
3 weeks ago
1 month ago