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🌍 Clean smarter, live lighter — join the eco-laundry revolution!
Seventh Generation Ultra Power Plus Clean Laundry Detergent is a highly concentrated, eco-friendly formula delivering 66 powerful loads in a compact 23oz bottle. Featuring innovative Easy Dose technology for precise use, it combines 6 enzymes and surfactants to tackle tough stains while reducing plastic waste by 60% and water usage by 50%. EPA Safer Choice certified and designed for modern, mindful households seeking effective, sustainable cleaning.

















| ASIN | B08WV69C9B |
| ASIN | B08WV69C9B |
| Active Ingredients | Surfactants, Builders, Enzymes |
| Allergen Information | Contains: Sulphites Free |
| Benefits | Concentrate |
| Best Sellers Rank | 165,032 in Grocery ( See Top 100 in Grocery ) 963 in Liquid Detergent |
| Brand Name | Seventh Generation |
| Country of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,201) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,201) |
| Department | All Ages/Unisex |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913449736 |
| Guaranteed software updates until | unknown |
| Item Dimensions | 6.1 x 9.8 x 22.4 centimetres |
| Item Form | Liquid |
| Item Weight | 23 Ounces |
| Item model number | 0732913449736 |
| Liquid Volume | 23.1 Fluid Ounces |
| Manufacturer | Unilever |
| Manufacturer | Unilever |
| Material Features | Concentrated |
| Material Type Free | Phthalate Free |
| Model Number | 0732913449736 |
| Number of Items | 1 |
| Part Number | 0732913449736 |
| Product Dimensions | 6.1 x 9.78 x 22.38 cm; 652.04 g |
| Scent | Ultra Power Plus |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| UPC | 732913449736 |
| Unit Count | 680.19 millilitre |
J**T
Good so far!
Just got this in and ordered for son's dorm, so it has not been used yet. I can't speak on the smell or how well it washes, but so far, I'm so happy with this little guy! It's perfect for college use, or for someone who is traveling. it seems very convenient to carry, plus you just squeeze the right amount. So far I recommend!
M**F
Handy dispensing and great performance
I like the fragrance options and performance of this detergent. I especially love the dipensing mechanism which is great to avoid over-dosing. This packaging version is not easy to find so I'm happy that I could buy it here.
I**A
Good Detergent, but Missing the Easy Squeeze Cap
The detergent works well and leaves clothes smelling fresh and clean. My only issue is that mine didn’t come with the easy-squeeze cap, which would have made it much more convenient to use.
H**D
Does the job
I switched brands and my wash wasn't smelling so clean. This stuff works very well.
A**R
I won’t buy again
I did not like the clean scent smell, it was a weird musty smell and not a clean and fresh smell for me at all. I also did not like the squeeze cap, the first time I used it I guess I squeezed to hard or didn’t realize it was supposed to be done and almost lost half the bottle in my detergent drawer. Even as I got used to it I felt like it was too much detergent. It cleaned my clothes ok, but I don’t think I will be buying again.
Trustpilot
2 months ago
2 weeks ago