","image":["https://m.media-amazon.com/images/I/51ssg+-GuSL.jpg"],"offers":{"@type":"Offer","priceCurrency":"LKR","price":"4725.98","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/OutOfStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***A"},"datePublished":"14 May 2024","name":"Perfect for grey coverage","reviewBody":"I am allergic to hair dye and have been looking for a hair dye that has grey coverage. I must admit, I was sceptical at first as I have tried everything and nothing works. I bought a light brown colour as this was the cheapest and wow! Grey coverage and my greys are gone! I only use the required about to cover the greys and it works. The hair dye I need in my life! I use it every time I am going to wash my hair to ensure it doesn't wash out and I am nowhere near finished with the bottle too. Let's just say I will be buying other colours too."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***R"},"datePublished":"27 July 2023","name":"This is the best hair dye in the whole world","reviewBody":"I’ve been using this product for years now, and there is simply nothing else like it on the market.No ammonia, no bleach, covers grey, absolutely.Completely bright and outstanding colour saturation without the dry hair that you would normally expect"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***V"},"datePublished":"7 January 2024","name":"Good colour","reviewBody":"I have used this many years"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G***E"},"datePublished":"17 August 2018","name":"Amazing solution to PPD allergy!","reviewBody":"Been allergic to hair dye for 15 years.Had to use pure henna / indigo which was a mess. I tried going light to cover grey, though am natural brunette so wasn’t happy really. This took to the bleach amazingly. Was an auburn colour though may be due to the highlights.Absolutely love it! I plan to get a different colour maybe the ones that look more black to get nearer to my natural colour. I can then just touch up the greys most of the time it’s stayed well and only grown out. Not faded that I have noticed in 6 weeks"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***4"},"datePublished":"10 June 2020","name":"LOVE IT!!","reviewBody":"Had my hair coloured with this a few years ago at the hairdressers and loved it but couldn't keep up with the cost so resorted to cheaper dyes, found this again and although its not easy to do yourself (I would recommend having someone to do it for you) Its definitely worth it! But wow is it messy and OMG does it stain! So be careful or you'll end up red for 2 weeks"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"25 March 2024","name":"Bottle previously opened","reviewBody":"The bottle has clearly been opened previously, it was unsealed and there was a mess of dye around the opening and in the cap"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"17 June 2020","name":"Nice and gentle hair colour","reviewBody":"Lovely natural colour,great coverage and nice smell. A good size tube so I can do a few root applications before it's finished.The only downside is that I need to reapply after every 3 weeks or so as the colour starts to wash out. But since I get a reaction to many hair dyes and my scalp is doing well with Elumen, I don't mind."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"J***K"},"datePublished":"19 July 2019","name":"It's amazing if you can get it to stick","reviewBody":"I've been bleaching my hair all sorts of colours for 10 years now, and this is the most gorgeous vibrant electric blue colour I've found, it leaves your hair soooo soft and shiny and the colour lasts longer than any other brand I've used...... BUT...... It's a real pain to get it to stick and come out the right colour in the first place. Myself and hairdressers that charge a small fortune have to give it two applications before it comes out the right colour (it comes out silvery/sky blue in the first attempt), and even then I'll still need to touch up some bits here and there at home. It's also poor at covering up imperfections such as pre-existing uneven colour or banding (compared to the Elumen purple which seems to go over the top of anything).So after 2.5 applications and a lot of messing about I get the blue of my dreams that stays in for months and months. Oh, and it fades to silver instead of green - woo! So it gets four stars - a LOT more effort than other blues but stunning and long lasting once it's in.P.S. I've used this on bleached blonde hair (I have naturally dark brown hair)."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.375,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do i have to mix with a developer or can i apply straight from bottle?","acceptedAnswer":{"@type":"Answer","text":"This is from the product description.DescriptionGoldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties ? without mixing! Size: 6.7 oz One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's ..."}},{"@type":"Question","name":"What is the difference between pure and deep color options. Can I mix any of the Elumen colors, like mixing paint to get the exact color I want?","acceptedAnswer":{"@type":"Answer","text":"There is no formulaic difference. You can mix them all. Some are natural colors, some (the @ALL) are the bright reds, yellows, etc. they are not at all natural and don't have a level. They can all be mixed like paint"}},{"@type":"Question","name":"is this gk or vv hair color?","acceptedAnswer":{"@type":"Answer","text":"I see the confusion. The item says vv but the description says gk. I'm not sure. The one I have actually says gk on the bottle under pure."}},{"@type":"Question","name":"Do you have to reapply the \"lock-in\" every time that you shampoo? what is the best shampoo to use for these products? thank you! blue barbara","acceptedAnswer":{"@type":"Answer","text":"The lock is only necessary when applying the color I would use their shampoo when applying the color afterwards use a shampoo that protects color as much as possible"}}]}]}