IROIROPremium Natural Semi-Permanent Hair Color 70 Pink (4oz)

I’ve waited to review this product so that I could show the effect of this colour over time.Personally, I love this dye…and I hate it….But I love it more than I hate it.Historical: I have “Obre” effect thin-ish hair going down to mid-back length. The top is my natural colour and midway down it bleaches out. I wash my hair about four times a week and use dry shampoo between washes. Previously I was using a popular dye which is sold in just about every shop in England. My previous dye was okay, but I would have to do it weekly in order to maintain a vibrant colour and it faded inconsistently with patches of brightness and washed-out tones.Colour: IROIRO Premium Natural Semi-Permanent Hair Colour 70 Iro Pink 4 ozApplication:- Instructions: No additional chemicals required, you can use it right out of the bottle, although I recommend something to protect your skin if you can get it. I get two applications out of a 4 oz bottle. It does not come with gloves.- Consistency: This isn’t a thick cream; it’s a bit sloppy and watery. **YOU NEED TO TAKE PRECAUTIONS!!** It will dye your clothes, bra (it bled through my shirt), towel and anything it touches. This is the only thing I really hate about this dye. I’m a bit lazy when dying my hair and prefer the “slop it on and wash it off” method. You can’t really do that with this colour. You need to make sure that you apply it carefully, avoiding any skin and splattering it on any surfaces.- Smell: It smells okay and doesn’t have an overpowering chemical smell.- Rinsing out: I would probably have someone help you rinse this out if possible, wearing gloves. I’ve dyed my hands and back doing the “stand in the shower and lean back as far as I can to rinse it out” technique which will work if you don’t have anyone to help you.Post Application / Aftercare:- Bleed: It does rub onto the pillow case and towel but will stop after a week or two.- Consistency: Colour is amazing. It lasts a long time and fades really well. I’ve attached a picture of Day 1 (bright, highlighter pink) versus day 35 (more of a salmon pink). If it didn’t last so long and fade so nicely I wouldn’t go to all the hassle of the application process, but it’s worth it as I can probably get eight weeks out of this colour before I get the itch to re-dye it (which, considering I had to do it weekly before is already worth it).- Conditioning: It leaves my hair a bit dry. I would suggest using a deep conditioning mask at least once a week and getting a good quality conditioning shampoo.Overall, as long as you apply it carefully, it’s a really good dye. Take your time, be careful, and you’ll have a lovely colour that lasts a long time.

Have tried a lot similar. This one is definitely the best on the market. Fantastic long lasting colour! Highly recommend!

Great Pink hair dye! Best I’ve ever tried. Stays for almost thee months, with the pink colour just fading but still there when time to do my roots! It is amongst the expensive ones but way worth the price! Get lots of comments & I’m a pensioner, luv it! Will always use this make as other’s have let me down, there is no mess, if you prepare properly & making my pillows Pink, is no problem, as they are already Pink!

This product is really good! My daughter says it smells nice, retains its colour longer and doesn’t stain the bathroom.

I've been using semi-perm colours for over two years now, and tried most of the well-known brands available in the U.K, so I thought I'd give iroiro a try as I hadn't used their colours before and had seen good results online.Like another famous brand; this seems more of a stain than dye, with a thick-ish gel/cream consistency. The packaging is neat, efficient and easy to use over pots and bottles. Although this is scented I couldn't really pick up much of it, a faint citrus smell at most on washing it out after application.Initially I left only a three star review for this as but I've now upped it to four stars after continued use. Colour pay-off; the first time I used it I had bleached my hair to yellow/white blonde and I did have some faded out pastel pink left from a previous dye session. I'd expected iroiro pink to be very bright, but the results were actually what I would call a fluorescent or neon pink, especially on the white blonde tips of my hair. Which is absolutely fine if that's what you are going for, but as I wanted a bright matte pink this wasn't really what I was after. I did however try it again as the weather became more summery. The second time around it was perfect and I've kept using it since then, the brightness easily lasts a month with cold/tepid water hair washing, two or three times a week.One thing I didn't like was that despite using my usual balm for blocking staining on my face and ears I ended up with very hard to remove marks just below my forehead hairline. I'd recommend using double the amount over your usual application and wiping any bits off skin immediately.I recommend following the instructions exactly on using cold water rinsing to set the colour after application, it does tend to transfer to light colour materials if not.Overall: a good, bright and easy to apply colour, if super-bright hair is what you're after.

Fantastic colour and coverage. I have medium to dark brown hair and this has taken fantastic on my hair . It's the wow factor I wanted and with this product I got it. Love my new hair colour. Fingers crossed lasts for a while. Defo use again.

I've used a lot of different bright colour products before but this fades to the best colour and lasts the longest!

by far the brightest colour hair dye I've used smells amazing...have only washed it once and its still just as bright