Daryl FieldingTHE BRAND BOOK

If you really want to know good brand case study also about strategy this is the book that you want

This is for the first time. I loved the book even without reading it completely. I just received the book few mins ago read 1 page and I believe this is the best book as a beginner it is very easy to understand things which I am struggling to understand from so many days.Though the cover is bit having a little bit of ear and tear I don't mind keeping it because for this price this is a very good value for it's content