L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I have highlighted Asian hair, so purple shampoo is essential to keep unwanted brassiness under control. I've tried several brands, but keep coming back to this one. It's gentle, doesn't overdry my hair, and helps tone down the warm, brassy hues that can make highlights or bleached hair look dull. The large size is affordable, and it lathers well without leaving residue. My hair feels soft and manageable after use, and it pairs perfectly with the matching conditioner to keep my highlights looking vibrant. For anyone with blonde, silver, or even highlighted brown or black hair, this purple shampoo delivers noticeable results.

I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

This is my go to purple shampoo. The conditioner is a bit more of a blue tone but the shampoo is the perfect purple. This helps tone my hair after bleaching and works great especially for the price. It makes my hair feel so soft too and won’t stain your hair purple.

Works really well but with constant use leaves sculp dry and itchy

I’ve been using this toning shampoo for a few weeks now, and I can already see a big difference in my hair. It really helps neutralize the yellow tones and keeps my gray/silver hair looking fresh and bright. The texture is smooth, and it lathers well without leaving my hair dry or heavy. After each wash, my hair feels soft, manageable, and has a nice healthy shine. I also like that it doesn’t have an overpowering smell, which makes it pleasant to use regularly. If you have gray, silver, or highlighted hair and want to maintain a cool, natural tone, this shampoo is definitely worth trying. I’m very happy with the results!

Great product to use between highlight appointments-brightens color and takes away brassiness. My hairdresser couldn’t believe it had been exactly 3 months since I last saw her. My highlights still looked recent because I was using this shampoo about once every 10 days. Highly recommend

Great price and brings out your color and removes any brassiness but stains the shower. Be careful with this product as it will stain walls in the shower. Make sure to wipe it off right away. Only use on your hair:). When using this product I do let it sit for a while and rinse then wash my hair with regular shampoo since I find my hair to feel greases after a few days but I believe it's because I do go 4-5 days between washing. With the second shampoo it's good, no grease.

smells really good, leaves hair feeling soft not hard and dehydrated.

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.

Deja suave el cabello y mantiene el color brillante

Con L'Oréal nunca le fallas al comprar un producto. No mancha el pelo, ayuda para evitar que el pelo se torne muy amarilloso si usas este shampoo.

I’ve tried a few purple shampoos, and L’Oréal EverPure is one of the best for keeping my blonde highlights cool and bright at an affordable price point. It toned down brassiness after just one use, and I use it about 1 time a week for maintenance. The scent is light and floral, it lathers well for a sulfate-free formula, and most importantly—it doesn’t dry out my hair like others I’ve used. My hair feels soft and manageable after every wash. Overall, a great product at a great price!

Me gusta como te deja el cabello y además huele rico