L'Oreal ParisFeria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit

My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.

I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend!

This.L'Oréal hair color is great.It'll take dark hair into blonde hair really easy.It is always gentle on your hair.It makes your hair shine and leaves.It also soft and beautiful

Love this brand of hair color. It is always consistently really good. The mixing and preparation has been revamped from the most recent way it was done. It now has so many tubes and ampules of stuff, it tends to be overwhelming and a lot fussier than in the past. I feel like I am back in chemistry class when preparing this stuff (minus the test). The color does look fantastic. It now comes with a tube of shampoo along with the norm conditioner. I will still purchase this in the future.

I purchased the crystal brown 60, hoping that it would have enough ash color to dye over partially bleached hair that was on the strawberry side of blonde. It does not, my hair came out bright auburn, basically ginger. Not at all what I wanted, but Féria dye is always consistent in treatments for sensitive hair without too much chemical processing, even if the color results are always full of too much red hair dye on my hair. I absolutely despise having red tones in my hair so I’m going to have to try a different brand. Packaging was next to perfect through, which is why I give this a higher rating.

I absolutely love this hair dye! It’s incredibly long-lasting and gives such a beautiful color to the hair. For about 3–4 years, I had been dyeing my hair in red or reddish tones, but I wanted a bit of a change. Whenever the red color started to fade, it would turn into a copper-like shade, which I really loved. That’s when I thought, “Why not just dye it copper?” So, I tried this dye—and for the past 3 months, I’ve been using it every single month. It’s truly amazing. The color and the longevity are perfect!

The color looks nice and the dye works well, but every time I wash my hair the color runs under the water. It also stains the towel red, even after a few washes. It’s okay overall, but be careful with towels and clothes.

Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you.*** very easy to use*** smells great, does not have an obxnious chemical smell*** Dyes your hair quickly*** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well.} Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand.} This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did.} I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black.PRO TIPS:1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye.2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off.3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain.4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft.5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time.THE CONS1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair.2.} It will dye your white/light colored towels and will not come out.3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair.5.} It will dye your skin and showers/counters if you do not heed my tips.6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well.Over all I will buy this brand and color again.