No7 Lift & Luminate Triple Action Serum Foundation - Liquid Makeup with SPF 15 for a Dewy, Glowy Base - Radiant Formula for Mature Skin - Cool Vanilla (1 Fl Oz)

Love my first try No 7 Lift & Luminate Foundation. My new favorite -- at least for Winter. Don't know how it is with sunscreen underneath & didn't use any moisturizer under. Really Great at staying put & not getting into lines. Only confused by color names--I'm usually a light medium or cream beige or nude beige & went with Warm Ivory. Picked right for my skin color though I've never been an "ivory" any other brand. This went on creamy & easily spread with brush & looks natural. Great covering yet lightweight. Happy & hope Amazon keeps it in stock.

I'm always skeptical of trying new makeup products. However, I am very impressed with the color and quality of this foundation. The amount of money that I spend on makeup is obnoxious. I have never found a foundation that has come close to my natural skin color. This Foundation is a perfect match to my skin tone. I am so pleased with the feel of it on my face, the level of moisture that it provides, and the coverage. A loyal customer has been made.

Love this product! Lasts all day. I don’t feel like I am wearing make up and still have full coverage. I have very sensitive skin. I’ve been wearing it for a week now and no reaction. Very little goes a long way and still full coverage. I have tried all the expensive brands and nothing compares

Nice, medium coverage, goes on easily and lasts all day.

Goes on smoothly. Doesn’t look like makeup. Doesn’t dry my face. Color is a good match. It blends well. I will definitely buy it again.

Feels luxurious on my skin and the color match is perfect. I am Persian and Scottish and my skin tone is very unique and has always been difficult to match. The coverage is excellent and I do not have any settling into fine lines or wrinkles. At 55 my skin looks more like 35. I highly recommend this product.

This is my favorite foundation. Love it! Matches my skin perfectly. Doesn’t make my skin look oily. Gives an all natural look.

For context, I'm 40, pre-menopausal, and recently noticed that the makeup I've used for years just doesnt look the same on my skin. I feel I've aged pretty well and I take care of my skin. I wanted to find a light serum that feels good on my face and looked a little more natural. I have been using Typology tinted skin serum, which feels amazing on your face and so good for your skin, but the color isnt quite right for me during the winter, and the only offer so many shades. I was also trying to save money as well. I ordered this in hopes it would be a decent, cheaper alternative. While it offers excellent coverage and blends well with my skin, it settles into my pores and fine lines. It is great if you're planning to wear a powder on top of this for a full face of makeup or a night out, as it offers good coverage and doesn't feel cakey on your face. A little goes a long way! It's not something I will wear every day, but I will keep it for those occasions when I want to wear a little more makeup than usual. It does dry to a matte finish, if that's something you're looking for, and it's decent for covering redness or discoloration. I just think it's more suited to a younger skin type. I hope this helps!