Joanna Naturia Color Permanent Hair Color Cream – Goodness of Milk Proteins and Peach Extracts – Premium-Quality Hair Dye – Provides Soft and Lustrous Hair – Long-Lasting Hair Colors – Cold Brown

Picture on the box was not the same as the one I ordered but the shade name was correct. You have to mix two ingredients together and then apply to slightly damp hair. It's fairly messy but the application was easy for me. Left the dye on for 40minutes for the more intensive colour. Washing the dye out was easy, I did apply my own conditioner as none is supplied in the box. Although I like how my hair feels it is a million miles away from the colour it is supposed to be. I have a dark auban colour and the box online shows it as a pinkish red. I don't expect the exact shade but somewhere close should be obtainable like other dyes I have used before. I would avoid this product and use one with more of a name behind it.

Amazed when after not paying for postage on such a cheap item it appeared so quickly . This product comes with the standard metal tube of hair dye and a large sachet of developer that you have to mix in a bowl yourself which I haven't done before . Plastic gloves are supplied but no conditioner or colour fixer .However good value and the milk chocolate shade came out slightly darker on my mid brown hair - used to cover greys as well . I left it on 25 mins. It gave even coverage. Would buy again but maybe a shade lighter next time .

It was not written in English but luckily I worked out what to do .It douse not come with an application bottle so you have to provide your own dish and brush.I didn't have a brush so I used a sponge instead.The colour was easy to apply and I was very happy with the results.

Dye itself was good but the colour was not on me ..went near copper .I have dark brown hair so it lifted it a lot ..not a good look.Re dyed over a week later after walking around looking like I've had a fight with a copper paint pot .Fast delivery .Would try another colour at some point .Smelt nice and soft hair .

The hair dye arrived bought two both boxes have the date of April 2020 which is the month we are in now should have a better date on the dye so unable to give it any more stars quite disappointed which is unusual for this type of product never happened before a little anything & disappointing.

As a tentative home hair dryer, I was bricking it- however all totally unfounded. Goes on like a dream, fab coverage & lovely colour. Highly recommend x

I've not used a product I have to mix myself before. But the coverage, colour and value for money was really great and I'll definitely buy again.

Well put it on my natural blonde hair and if you look in the right light and with a magnifier on hand you might see a slight colour change. Waste of money