---
product_id: 5263563
title: "The Art of the Long View: Planning for the Future in an Uncertain World"
brand: "peter schwartz"
price: "₨11109"
currency: LKR
in_stock: true
reviews_count: 12
url: https://www.desertcart.lk/products/5263563-the-art-of-the-long-view-planning-for-the-future
store_origin: LK
region: Sri Lanka
---

# The Art of the Long View: Planning for the Future in an Uncertain World

**Brand:** peter schwartz
**Price:** ₨11109
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Art of the Long View: Planning for the Future in an Uncertain World by peter schwartz
- **How much does it cost?** ₨11109 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/5263563-the-art-of-the-long-view-planning-for-the-future)

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- peter schwartz enthusiasts

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## Description

The Art of the Long View: Planning for the Future in an Uncertain World

## Images

![The Art of the Long View: Planning for the Future in an Uncertain World - Image 1](https://m.media-amazon.com/images/I/612vtpRfB2L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    From today, Peter Schwartz is my guru
  

*by M***Y on Reviewed in the United States on March 25, 2015*

The Art of the Long View is one of the best books I've read about foresight. The publication contains many valuable examples of business use of foresight with particular emphasis on the scenario method. What can you learn from a book? First of all, the publication opens your eyes to the possibilities offered by foresight in every area of ​​life. Second, the author puts emphasis on business applications convincing about the need and possibilities of foresight for both corporations and small businesses. Thirdly, backed by the experience of the author examples are illustrative, interesting and compelling. A great idea is contained in the publication of a letter to his son. Also note the appendix describing the steps to developing scenarios.Author of The Art of the Long View is a former employee of SRI International, Shell and co-founder of the Global Business Network. From today, Peter Schwartz is my guru of the foreight and scenario method.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    The Art of the Long View: Good Book for Future Scenario Planning
  

*by F***J on Reviewed in the United States on January 17, 2014*

The Art of the Long View by Peter Schwartz is mainly a training guide for scenario planning.  It does not give step-by-step instructions without the reader having to go through the whole book.  The book is an easy read but starts out in the first chapter or two seeming like an info commercial trying to set the foundation of the product right before the viewer (or reader) changes the channel.  This foundation of Schwartz’ background and case studies, particularly in the oil industry, are referenced throughout the rest of the book and are necessary before the reader really starts getting into it.  Schwartz did a great job in his case study examples explaining how one has to pull the past historical data of events for expectation of what could happen on the three scenario paths that can be taken.  The reason for stating “could happen” is that Schwartz made it clear to the reader that scenario planning is not a prediction of the future but merely a tool to use to drive your decisions and prepare for what could happen from the worst extreme to the best extreme outcome.  What are the big issues and how does one go about using filters to overcome obstacles for what’s important?  These are skills that have to be learned by some but may be a natural instinct by others.  Schwartz also mentions that one should narrow the scenarios’ to no more than three as they may overlap and to write the scenarios out as if you were writing a book.  He also mentioned that the “driving forces, predetermined elements, and critical uncertainties” must be looked at in order to give “structure to our exploration of the future”.  Among the driving forces any event of “society, technology, economy, politics, and environment” can change the course of the future journey.  What I liked mostly about the book is how Schwartz went back in time with the readers to the 1960 – 1990’s (my era) and explained the events and how they effected other events socially, politically, economically, and even the drive on the environmental issues.  He really did a great job connecting some of the dot’s that drove our economics at the time. It was educational and the younger adults could benefit from this history.  His analysis on the teenagers, particularly the baby boomers, was right on target.  The baby boomers made major social changes and there are the “global teenagers” that will also make an impact but maybe not as big economically since some of those groups are from poorer countries. (I think I will check into some stocks in the medical industry and hopefully get out in time before so many hospitals and medical facilities are no longer needed as the baby boomers grow older… Schwartz book just makes me think is all…)  The last item in my review is the technology scenarios mentioned in the book.  One has to continually remind themselves when the book was originally written; in 1990.  I don’t believe there were too many updates, if any, to the 1996 books printed.  Schwartz made some pretty good scenarios in the book regarding the virtual world but maybe one network overlooked is the wireless market which has really played a large part in technological advances since the book was written.  Perhaps Schwartz should write a second part called, “The Art of the Longview: The Past 25 Years and Planning for the Infinite Future”.  The history for his next scenario would cover the dot.com era, events on 9/11 and the aftermath, at least two major hurricanes,  iPhone and Smart phone market, the drive of converting analog to digital, the first black president, impact to the Japan tsunami, the capture of Saddam Hussien and Bin Laden, affordable healthcare, new regulations, gun control, Washington and Colorado passing sale of marijuana, our borders, how the Cowboy’s haven’t won but one playoff game since the mid-90’s (JK), etc…. etc…, etc…  There is a lot to write about for Schwartz that has happened in the past 25 years along with comparing his scenarios’ giving new ones.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Scenario Planning, Imagining the Future
  

*by A***N on Reviewed in the United States on January 2, 2014*

This is a must read for those interested in strategic thinking, strategic visioning, and in moving beyond biases and assumptions to imagine the future.  Schwartz noted, "I wrote this book [to show individuals] how to begin using a method for investigating important decisions" (p. xiii).  He continued to note that the point isn't to pick one future but instead to " make strategic decisions that will be sound for all plausible futures. . . . Scenario planning is about making choices today with an understanding of how they might turn out" (pp. xiv, 4).  Such an important discussion and aspect of imagining new possibilities!  In an appendix Schwartz identifies the steps to developing scenarios.

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-03-20*