












📺 Elevate your living room with Sony’s 50” 4K Smart TV — where stunning visuals meet smart convenience!
The Sony 50 Inch 4K Ultra HD TV X77L Series (2023) combines a vibrant 4K LED display powered by the advanced 4K Processor X1 and 4K X-Reality PRO upscaling, delivering crisp, colorful images. Featuring Google TV with Google Assistant and Apple AirPlay, it offers seamless access to top streaming apps and voice control. Designed for gamers, it includes exclusive PlayStation 5 enhancements like Auto HDR Tone Mapping. Motionflow XR 240 technology ensures smooth, blur-free motion, while Alexa compatibility adds smart home integration. With multiple HDMI and USB ports, Dolby Audio support, and a sleek black finish, this TV is a premium entertainment hub tailored for the modern professional’s lifestyle.











| ASIN | B0BZFLK6WR |
| Additional Features | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Analog Audio Output Count | 2 |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI, USB |
| Audio Output Mode | Stereo, Surround |
| Base Depth | 10.63 Inches |
| Best Sellers Rank | #35,390 in Electronics ( See Top 100 in Electronics ) #154 in LED & LCD TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand |
| Color | Black |
| Compatible Devices | Android Devices, iOS Devices, PlayStation 5, Alexa Enabled Devices |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | HDMI, USB |
| Content Sharing Direction | TV to Mobile |
| Contrast Ratio | High |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.1 out of 5 stars 2,144 Reviews |
| Display Backlight Configuration | Edge LED |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 60 |
| Display Size Class | 50 Inches |
| Display Technology | LED |
| HDR Format Supported | HDR10, HLG |
| Hardware Interface | USB |
| Integrated Surround Sound Format | Dolby Audio |
| Internet Applications | Prime Video, Disney+, HBO Max, Paramount+, Netflix |
| Item Dimensions D x W x H | 10.63"D x 44.38"W x 28.38"H |
| Item Weight | 27.1 Pounds |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Sony |
| Mfr Part Number | KD50X77L |
| Model Name | SNKD50X77L |
| Model Number | KD50X77L |
| Model Series | X77 |
| Model Year | 2023 |
| Motion Enhancement Technology | Motionflow XR 240 |
| Mounting Type | Table Mount |
| Number of Audio Channels | 2 |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Outputs | 3 |
| Operating System | Google TV (Android) |
| Parental Control Technology | Built-in device controls |
| Picture Quality Enhancement Technology | 4K Processor X1, 4K X-Reality PRO |
| Refresh Rate | 60 |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | Apple AirPlay |
| Screen Size | 50 Inches |
| Signal Format | ATSC 1.0, ATSC 3.0 |
| Size | 50 |
| Speaker Description | Bass Reflex Speaker x2 |
| Speaker Maximum Output Power | 30 Watts |
| Special Feature | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Specific Uses For Product | Home Viewing |
| Total Number of HDMI Ports | 3 |
| Total USB 2.0 Ports | 2 |
| Total USB 3.0 Ports | 2 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC 3.0 |
| UPC | 027242927230 |
| VESA Mount Standard | 200 x 200 mm |
| Video Encoding | HEVC (H.265) |
| Warranty Description | 1 year manufacturer |
| Warranty Type | 1-year manufacturer |
| Wattage | 80 watts |
| Wireless Technology | Bluetooth, Wi-Fi |
E**S
Incredible Picture and perfect size
Here’s a short 5-star review This 85” Sony TV exceeded my expectations. The picture quality is stunning—super clear, vibrant colors, and amazing sound. It truly feels like a movie theater at home. Setup was easy and the smart features run smoothly. Definitely worth it if you want a big, high-quality TV!
J**R
Makes For A Solid 85" HDTV Bargain
While I've had several plasmas and a potpourri of flatscreens I've never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it's close to any current 2024 state of the art. But I could not rationalize spending more than for a 65" OLED. I really didn't want a 65" HDTV for the pool house. I wanted a 85" model. That was a bit of a problem too because 85" quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86" LG with quantum dot tech and area LED dimming...but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they're currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It's the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn't be more pleased. I won't go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It's very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it's the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it's a Sony. Well, I'm more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That's about it.
O**O
Catastrophic menu/interface lag and crashing. Completely unacceptable
Picture quality is great, sound is pretty good too for being integrated. Love the price for the TV overall. HOWEVER, I assumed a Google interface would be remotely acceptable to use and BOY was I wrong. The lag is a complete catastrophe - main menu, in YouTube, in Disney+, in Hulu, doesn't matter. It seems like the TV does not have the operating power to load half the features it has, let alone the ads. I know that my "continue watching" is 4 down-button-clicks, and once I power on the TV I click it 4 times. It can be up to 30 or more FULL SECONDS (not an exaggeration. Literally. I have time to scroll social media) before it makes the noise indicating it knows I made an input and attempts to scroll - and often it won't respond 4 times. And by the time I make it down to that option, sometimes it's now loaded some other show in that spot and I end up clicking on something random. This happens all over the main menu - see a recommended YouTube video you want to watch? Good luck scrolling over to it before something else loads. To add to this, Disney+ and YouTube regularly crash in the middle of what I'm watching (especially Disney+), or act like I don't have internet. No other device in my home has this issue and we have great internet. Each update it seems to get slower, too. I'm not sure if it's just placebo and my frustration, but there have been at least 2 or 3 updates since I bought it and I think it's going more downhill. If I could give it 0 stars I would. I am beyond annoyed with this TV but now I can't get rid of it just to try a different one with a potentially worse user interface. I'm better off watching stuff on my laptop or phone where it's easier to install adblockers and uninstall bloatware. Oh well.
S**R
Amazing clarity and color
I purchased the TV as a gift to myself, and I very much love the quality of Sony Bravia.
E**E
Sony!?
Sony quality is great, Google's the built in1984 camera, mic, invasion of privacy SUCKS!!! Update, The screen is un-usually fragile or made very cheaply. TV was tilted facing to far down on the bracket so I went to pull it up just a bit and the srceen cracked an TV shut off. TV just 6 months old, now unusable $1,000 for nothing. I have a Sony tv in every room in my home and I have never seen a screen break so easily! Very disturbing and disappointed! The x80 line is awesome! However, I do not like this new 77l line the spy on you crap has increased and quality / picture has definitely decreased.
S**B
Great picture and sound, no problems.
We originally bought a different brand, which failed quickly, repair attempts failed, got a refund. Having a Sony already in a different room, we decided to go with Sony again. Great picture, really good sound for TV speakers, no issues. Set=up was straightforward, quick and easy. Slightly more expensive than some competitors, but absolutely worth it. Ya get what ya pay for - highly satisfied.
H**H
Sony Bravia quality at an astoundingly low price
This tv replaced a slightly smaller, wall mounted 2014 Sony Bravia, which gave us an opportunity to compare picture quality, sound, ease of remote use, etc. It was a real eye opener. It might be odd to start with the remote, but honestly, my husband can't stop talking about it. Easy to use and logical placement of the buttons made it a hands down winner. As for the tv, the new screen (which, to be fair, has a higher resolution than a 2014 model) has a sharp, crystal clear image. The speakers are strategically placed to direct sound beautifully, so much so that the new tv's sound set at 26 was louder (using same video for comparison) than the older model set at 42. Instructions were clear; tv mounted quickly on the wall by one person. Google walked us through the installation in about 10 minutes. Spent the most time trying to decide which screen lighting we liked the best. Opted for the brighter at this time. Between the price and the quality, I don't feel you can go wrong with this model. It's a great tv for a smaller family room/kitchen area. FWIW, we have a 65 inch OLED Sony in the living room. Surprisingly, the picture quality isn't that different. Anyway, I would definitely recommend this tv. I haven't read the other reviews, but in my humble opinion, what's not to love?
B**Y
Great picture quality
Great tv
Trustpilot
1 day ago
5 days ago