Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 9.0 Very Light Blonde Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free (6 Count)

I've been using for several years an wouldn't use anything else. The scent is very pleasant--you won't come out smelling like a high school chem experiment. Color and coverage very good. Full disclosure: I'm a natural blond (or at least used to be!) so this is not a major color change and my hair accepts color pretty easily. Your situation could be different. The included conditioner leaves my hair feeling siIky, not like straw the way some other hair colors do. (I won't mention names, but they're highly advertised and mass-marketed brands). I get shiny highlights, not a flat color, but I do sometimes rotate two similar colors just for a little depth and variety.

I've never ofthisbrand before. I will be a forever customer now! I've been using purple shampoo and conditioner ( are hard on your hair as well,continued useaits basically toner),as I'm not fond of my golden natural blonde. This more attractive for me. As I'm medium tone of skin,yet yellow undertones. So having golden tones in my hair isn't attractive. I look like an Oscar. Lol Thank you!

Very drying. Didn't take me down to the level of blonde I assumed it would based on the color I bought.

This hair color is a repeat order for me. It's a beautiful shade&lasts. A pack of plex rebuilder is included. It is to be used 3 wks after color applied. An awesome product!

It says permanent hair color and it is unlike many today. It is not harsh, but very easy on the hair and reasonable price.