---
product_id: 54458036
title: "DIRECTIONS Mandarin Semi-Permanent Hair Colour - 88ml Tub"
brand: "la riche"
price: "₨9640"
currency: LKR
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.lk/products/54458036-directions-mandarin-semi-permanent-hair-colour-88ml-tub
store_origin: LK
region: Sri Lanka
---

# Long-lasting vibrant colour 100% ammonia, peroxide & PPD free Conditioning & nourishing formula DIRECTIONS Mandarin Semi-Permanent Hair Colour - 88ml Tub

**Brand:** la riche
**Price:** ₨9640
**Availability:** ✅ In Stock

## Summary

> 🔥 Dare to Mandarin: Bold colour, zero compromise!

## Quick Answers

- **What is this?** DIRECTIONS Mandarin Semi-Permanent Hair Colour - 88ml Tub by la riche
- **How much does it cost?** ₨9640 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/54458036-directions-mandarin-semi-permanent-hair-colour-88ml-tub)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Gentle on Hair:** Completely free from harsh chemicals like ammonia, peroxide, and PPD, making it ideal for chemically treated or sensitive hair.
- • **Customizable Colour Mixing:** Mix with other Directions shades to create your unique signature hue — because your style should never be basic.
- • **Vibrant, Fade-Resistant Shades:** Enjoy bold, eye-catching colour that lasts wash after wash, perfect for standing out in any professional or social setting.
- • **Nourishing Semi-Permanent Formula:** Infused with conditioning agents that leave hair feeling soft and healthy, not brittle or damaged.
- • **Effortless Application & Quick Results:** No exposure time needed; just apply, towel dry, and flaunt your fresh, vibrant look immediately.

## Overview

La Riche Directions Mandarin Semi-Permanent Hair Colour delivers vibrant, long-lasting colour with a conditioning formula that’s 100% free from ammonia, peroxide, and PPD. Designed especially for chemically treated hair, it offers a safe, customizable, and easy-to-apply solution for millennials seeking standout style without damage.

## Description

Product Description Directions semi permanent Mandarin hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben HC Yellow 4, Basic Orange 31, Basic Violet, Basic Red 51, CI60730, CI 56059, HC Blue 15, CI425. 20 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions bp1: Directions comb tinting: colourful colour cream for toning the hair - from England bp2: direct hair colours for applying to bleached hair bp3: can be used without exposure time, from colour boost effect on natural hair to ultra-space for bleached hair bp4: base tinting: comb sparingly into washed, dry hair, rinse immediately, towel dry bp4: base tinting: comb sparingly into washed, dry hair, rinse immediately, towel dry bpp 5.FinfinfinfinfinComb in the tint, blow dry immediately, rework defects, blow dry, cold blow dry, wash out cool Box Contains 1 x La Riche Directions Mandarin Semi-Permanent Hair Colour 88 ml See more

Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.
Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001BFLD7W |
| ASIN  | B001BFLD7W |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 4,956 in Beauty ( See Top 100 in Beauty ) 46 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Colour | Mandarin |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,836) |
| Customer reviews | 4.4 4.4 out of 5 stars (24,836) |
| Date First Available | 1 Feb. 2008 |
| Department | womens |
| Department  | womens |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.5 x 5.5 x 7 centimetres |
| Item model number | 4197 |
| Item model number  | 4197 |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Weight | 0.11 Kilograms |
| Package dimensions | 6.3 x 5.1 x 5.1 centimetres |
| Product Dimensions | 5.5 x 5.5 x 7 cm; 110 g |
| Product Dimensions  | 5.5 x 5.5 x 7 cm; 110 g |
| Scent | Aucun |
| Speciality | Peroxide Free |
| Target audience | women |

## Product Details

- **Brand:** La Riche
- **Colour:** Mandarin
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free
- **Material feature:** Conditioning
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Long-lasting hair dye for blonde hair
- **Unit count:** 88.0 millilitre

## Images

![DIRECTIONS Mandarin Semi-Permanent Hair Colour - 88ml Tub - Image 1](https://m.media-amazon.com/images/I/71LrWAvCINL.jpg)

## Questions & Answers

**Q: Do these come with bleach or would you have to purchase a kit separately?**
A: you will need a bleach kit

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ amazing colour
*by R***N on 30 November 2025*

absolutely obsessed with this brand i don't think I would ever use another brand. The first two pictures are before and after using the alpine green, following the instructions exactly. the third picture is a few months later, id recoloured once or twice in between and hadn't recoloured for a while before taking that picture. always remember to wash with colour shampoo, cold water and you'll colour will be awesome, coming from a hairdresser.

## Frequently Bought Together

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-01-22*