What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 7A Dark Ash Blonde

Product ID: 5452467

Details

Brand
L'Oreal Paris
Color
7A Dark Ash
Item Form
Kit
Package Information
Box

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

₨10771

Duties & taxes included

In stock

Sold byAmazon Sri LankaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your signature shade with fade-defying brilliance!

ALL INCLUSIVE KIT - Everything you need in one box—color gel, developer crème, shine conditioner, gloves, and easy instructions for flawless results.
GRAY COVERAGE MASTERY - Effectively covers stubborn grays with a rich, natural dark ash blonde shade that avoids unwanted red/orange tones.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromises.
PRECISION APPLICATION - Our innovative no-drip gel formula ensures mess-free, exact coverage for salon-quality results at home.
SILKY SHINE PROTECTION - Infused with UV filters and Vitamin E, the Shine Protect Conditioner locks in color vibrancy while leaving hair silky and resilient.

L'Oreal Paris Superior Preference Dark Ash Blonde 7A is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, it ensures vibrant, silky, and resilient hair while effectively covering gray hair without unwanted warm tones.

Specifications

ASIN	B000KOUGJ6
Best Sellers Rank	#195 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	7A Dark Ash Blonde
Container Type	Box
Customer Reviews	4.5 out of 5 stars 59,171 Reviews
Global Trade Identification Number	00071249253151
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Kit
Item Type Name	chemical-hair-dyes
Item Weight	0.01 kg
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253151
Material Features	Gluten Free
Material Type Free	Gluten Free
Model Number	CX
Number of Items	1
Package Information	Box
Package Size Name	Single Count
Product Benefits	Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Product Benefits Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Kit
Suitable Hair Color	Dark Blonde
UPC	071249253151
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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