Demi Liqui-Creme 5-Minute Express Toner | Blend & Enhance Gray Hair | Strengthens, Protects, Nourishes | Ammonia Free | For Added Shine & Custom Shades | For Lightening & Highlights

I’ve purchased this Demi semi permanent toner 12 times. The color is spot on and when used with developer, 10 it comes out to be the right type of icy white silver! Great shine definitely highly recommend you started the route and work your way down to the ends. I left the toner on for more than longer, but really wanted to saturate my hair with this color. For me and my hair type, non-damaging and terrific price point. Really hard to find this color in normal beauty stores and or Sally’s, so grateful they always have it stocked on Amazon.

Quality product. Easy to mix and use. No harsh smell. Shows a cool tone however it is quite warm. I anticipated it being slightly warmer on the sections I bleached because they had warm undertones. However the portion of my hair that is already naturally gray/silver/white now has a warmer tone. I now have some pretty Blonde bits not silver. Not the affect I was going for but when you “diy” that’s the chance you take. 😅

Used it today so I can’t attest to longevity but with that being said it’s the best neutral white toner I have ever used. No blue or purple tones, and not cool enough to pull green after applying to yellow hair. Yes my hair was butter yellow before. So beautiful and pleasant smelling. I used 10 volume developer and half the bottle. Couldn’t be more pleased.

difficult to understand the instructions

Mine was supposed to be Silver moonlight but it came out looking like i rolled around in cigarette ash, I will never buy this again, I bought the matching developer and all! Never again now I have to start the process of taking this color out and buy from a reliable supplier that I used the first time not even the cheap stuff has been this unreliable in the past! Ugh

After using this product my hair was so dry. It's not supposed to do that.

Nice

The color I LOVE, this review is for the driver!!! If I could give zero stars I would!!! I have SPECIFIC instructions on my account to NEVER leave my Amazon deliveries in my mailbox!!! And yo ALWAYS leave them on my front porch!!!