---
product_id: 578435478
title: "Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "₨1415018"
currency: LKR
in_stock: true
reviews_count: 5
url: https://www.desertcart.lk/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp
store_origin: LK
region: Sri Lanka
---

# 4K 60p 10-bit Video 759-Point Fast Hybrid AF 33MP Full-Frame Sensor Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** ₨1415018
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Your Vision — Shoot Like a Pro, Share Like a Star

## Quick Answers

- **What is this?** Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** ₨1415018 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/578435478-alpha-7-iv-kit-28-70mm-black-mirrorless-camera-33mp)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rock-Solid Stability:** 5-axis in-body image stabilization ensures razor-sharp shots and steady video, even in dynamic or handheld shooting scenarios.
- • **Cinematic Video Mastery:** Shoot ultra-smooth 4K 60p 10-bit 4:2:2 video with full pixel readout and 7K oversampling for breathtaking color and clarity.
- • **Unmatched Image Clarity:** Capture stunning 33MP full-frame photos with the Exmor R back-illuminated CMOS sensor for professional-grade detail.
- • **Lightning-Fast Autofocus:** Never miss a moment with 759-point fast hybrid autofocus and real-time Eye AF that locks on with precision and speed.
- • **Next-Gen Processing Power:** Powered by the 8x faster BIONZ XR processor, enjoy seamless performance, faster workflows, and enhanced low-light capabilities.

## Overview

The Sony Alpha 7 IV Kit combines a high-resolution 33MP full-frame sensor with advanced 4K 60p video capabilities, powered by the next-generation BIONZ XR processor. Featuring 759-point fast hybrid autofocus with real-time Eye AF and 5-axis image stabilization, this mirrorless camera is designed for professional photographers and videographers seeking exceptional image quality, speed, and versatility in a compact, lightweight body.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Best Camera - LOVE this camera. I've been working more of portrate work, and this is perfect for it. It's a comfortable size, pricey but worth it (def more expensive out there for lower quality), the controls and focus on it are also amazing.
Review: Absolut beast! - Absolut beast! Still putting up with extreme northern cold (-40 to -55).

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Aperture modes | F3.6 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Aspect ratio | 16:9 |
| Auto Focus Technology | Contrast Detection, Phase Detection |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Best Sellers Rank | #16,904 in Electronics ( See Top 100 in Electronics ) #41 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | No Flash |
| Camera Lens | 28-70mm zoom lens |
| Color | Black |
| Compatible Devices | Computers, smartphones, tablets and other devices that support HDMI, USB, and Bluetooth |
| Compatible Flash Memory Type | CFexpress Type A |
| Compatible Mountings | Sony E |
| Compatible mountings | Sony E |
| Connectivity Technology | HDMI, USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full-Frame |
| Customer Reviews | 4.7 out of 5 stars 422 Reviews |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 36K |
| Display Resolution Maximum | 3840 x 2160, 1920 x 1080, 1280 x 720 |
| Display Type | LCD |
| Dots Per Screen | 8294400 |
| Effective Still Resolution | 33 Pixels |
| Expanded ISO Minimum | 50 |
| Exposure Control | Manual |
| External-Memory Size | 128 GB |
| File Format | MP4 |
| Flash Memory Bus Interface Type | PCIe, UHS-II |
| Flash Memory Speed Class | U3 |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Flash Sync Speed | 1/250 Second |
| Focal Length Description | 28 to 70mm |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | IV |
| HDMI Type | Type A Standard HDMI |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image stabilisation | Sensor-shift |
| Image stabilization | Sensor-shift |
| Item Weight | 955 Grams |
| JPEG Quality Level | Fine |
| Lens Construction | 9 Elements in 8 Groups |
| Lens Type | Wide Angle |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4K/B |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Maximum focal length | 70 Millimeters |
| Memory Slots Available | 2 |
| Metering Methods | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2.5 x |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Photo sensor technology | CMOS |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Video |
| Skill Level | Professional |
| Special Feature | BIONZ XR Processor; 759-Pt. Fast Hybrid AF, Real-time Eye AF; 5-Axis SteadyShot Image Stabilization |
| Specific Uses For Product | Photography, Videography |
| Supported Image Format | JPEG, RAW |
| Supported file format | MP4 |
| Total Still Resolution | 33 MP |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| UPC | 027242923584 |
| Unit Count | 1 Count |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| Viewfinder Magnification | 0.78x |
| White Balance Settings | Auto |
| Wireless Technology | Bluetooth |
| Write Speed | 60 fps (4K 60p), 30 fps (4K 30p oversampled) |
| Zoom | Optische Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MP4

## Images

![Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best Camera
*by M***E on 28 May 2026*

LOVE this camera. I've been working more of portrate work, and this is perfect for it. It's a comfortable size, pricey but worth it (def more expensive out there for lower quality), the controls and focus on it are also amazing.

### ⭐⭐⭐⭐⭐ Absolut beast!
*by C***S on 8 June 2026*

Absolut beast! Still putting up with extreme northern cold (-40 to -55).

### ⭐⭐⭐⭐ Great camera but don't order from outside the EU
*by A***O on 1 April 2026*

Product is great, but thanks to Brexit, the delivery wasn't. It came from the UK to Spain, then went back to the UK again (Brexit paperwork) was authorised by Amazon, came back to Spain, and then got stuck in a UPS warehouse (Brexit paperwork). Two days ago I supplied the required paperwork, this has not been acknowleged, and UPS have hobbled themselves with IT and Spanish robots with pre-programmed instructions that prevent me from speaking with a human being. Easter then caused further delay, so that I was out when it finally arrived. Thankfully UPS have a local hub from where it was easy to collect. Sony Alpha 7 IV is a great camera though and worth the money.

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-06-21*