HYVE Is India’s first customizable activewear brand. Choose fashionable sportswear for your favourite sport through HYVE. Hyve is a premium custom activewear brand started by a group of IIM and NIFT graduates. Hyve started its journey in 2016 as ELK SPORTS. ELK is the parent company of Hyve, which also caters to the retail segment in activewear. Since its inception in 2016, Hyve has catered to more than 10,000 individual customers. The major segment for Hyve has been premium colleges, corporates, and various sports interest groups and associations. Hyve was the official activewear partner of the Kerala state team in the 2018 National Games. Hyve has expanded operations and has catered to customers from 45 countries. We believe in providing the best possible experience to the customers in activewear purchases. Hyve has already been recognized by CIIE, IIM Ahmedabad, and Kerala Start-up Mission. We believe that building mutually beneficial partnerships is key for sustained growth. In that vision, we have come up with an exciting prospect for both of us in this fast-growing sports industry. We believe that this will be beneficial for you, the stakeholders, the partners, the community, and Hyve. A win-win model !!
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