Semi-Permanent Hot Purple Hair Dye

I'm surprised to see so many mixed and negative reviews of this product, as my experience has been very positive so far, but I may return for further updates after longer-term use. If it's any help, I didn't exactly follow the instructions and applied this pastel lavender to clean, combed dry hair instead. I have a light brown natural base with thick blonde highlights, and my desired effect is a pastel lavender on the highlights only. This shade is perfect for that: it hasn't changed the dark/brown base but it has been absorbed by the blonde highlights. My natural greys also haven't absorbed this colour, fyi. If you're looking for grey coverage, this dye might not work for you. Personally I like my greys and my natural hair colour, so this is perfect for me. I got exactly the desired effect and I'm happy. This is a lavender that tends towards a blueish purple, rather than a pinkish purple. If you want a more saturated reddish/pinkish purple, consider another brand or experiment by mixing this with a bit of red. I plan to try this myself, as I like a warmer purple. A few things to consider: if your hair is struggling to absorb the dye, it is likely not so much the product's "fault" but it could be that your hair is healthy and not porous enough. This is why, for example, my natural greys don't absorb the dye well but the bleach-treated highlights (damaged by the bleach and therefore made more porous) do. Lavender, lilac, and any purple is a combination of blue and red. Depending on your natural base and pigmentation, your hair may be more prone to keeping the blue and shedding the red, which means that as the colour fades, you might be left with a blue tint. Some people eventually get a green tint as it fades. This is because your base must be yellowing with sun exposure, so the blue tint mixes with the yellow in your hair to produce green. This has been my experience with using lavender dyes for years, and the blue tends to be the most stubborn and lasting pigments of all, in any dye I've tried. Something to keep in mind. In my experience, colour technicians will usually try to remedy this by adding a counter-colour to the undesired one. So, to neutralise yellow, you'd use purple shampoo recommended for platinum blondes. If you ever use a dye with blue pigment in it, though, keep in mind you might be married to it until your hair grows out--I don't think blue leaves easily, if at all. My suggestion, for anyone unsure about how their hair will react, is to test the product on a hidden strand of hair and see how it goes for you. Don't go all out, applying it to your whole head if this is the first time you're trying this product. A few reviewers have said this product stains their pillowcases and skin even after being washed. This has not been my experience. Maybe because I applied my product to dry instead of damp hair, and it got absorbed better? Anyway, good luck to all! UPDATE: Colour turned out more saturated in my second attempt, when applied to towel-dried hair, as per the instructions. So don't listen to me, follow the instructions 😅 The shampoo & conditioner you use subsequently make a huge difference to colour longevity. Use colour-kind products, otherwise it may fade faster than it promises. My first attempt lasted 2 washes, but with shampoo & conditioner that are extra unkind to colour, so that was my own silliness. Still very pleased with the colour, though, and the dye seems to have no damage on my hair at all. Will buy again!

Love this crazy colour hair range, the colours are amazing, they make your hair feel like silk, the colour lasts for ages, you can get a bit of staining, but it washes out with kitchen spray, I can’t recommend it enough, get so many compliments with this shade, love it !!

In the interest of transparency I've had my hair striped and lightened professionally in the first instance. I love this shade of purple, it definitely doesn't last 4-8 washes, I get about 3 and by the third it's noticeably lighter. It's hand to apply and gives off an extremely vibrant colour. It doesn't leave residue on pillows or clothes, nor does it mark hands. Excellent value for money I've been a fan of crazy colour for years now.

Vibrant colour and has a nice smell. Leaves hair feeling soft and hydrated- Very easy to apply

So I’ve been a hairdresser for over 25 years I was going to a festival and wanted a lilac hair base to put in to braids! I used this you can see what first cover was like (photo 2 - uneven and very very green/blue) and after 2 weeks and daily washes with bicarbonate of soda/white vinegar/hair colour remover! You name it) STILL GREEN! Never ever ever LILAC AS PROMISED! G R E E N! It’s taken a year and a half to lift my dark hair to almost white blonde the only recovery hope was a bleach bath which lifted my ROOTS to orange but didn’t touch the green it’s still mint green AFTER BLEACH! This stuff is toxic waste it’s horrific and once it you can’t get out - it’ll ruin your hair DO NIT TRUST THE COLOUR ON BOTTLE ITS NOT REAL! At all - even hairdressers said it’s not real - seller should be banned for selling a disgusting branded item which wrongly ruined my hair - I’ll be speaking to Amazon and I’ll be speaking to them about compensation as I may need to have my hair dyed dark again to cover the green(which STILL may not cover it! Anyone who knows brown with green undertones knows it’s like sick! Which is what this seller is! AVOID AVOID AVOID! Note: I’d give 0 stars if I could as it’s ruined my hair and it’s shocking people are selling this like it’s nothing - save yourself and your hair DO NOT TRUST!!!!

The best colour! Would recommend. I have dark hair so best to bleach it first

Very beautiful colour, but I find it fades fast. I bought the dye in the shade cyclamen, and I was very impressed with the colour. I was looking for something between a magenta pink and red, like a raspberry pink. The dye absolutely nailed the colour, it was easy to use and very vibrant. I did bleach my hair prior and was using the dye on dark blonde hair. The dye does stain surfaces, skin and clothes and of the dyes I’ve tried it does stain quite heavily. Most of them i’ve been able to get out but others I haven’t been able to. It also does bleed quite a lot when you wash it, and I’ve found it continues to stain my shower until I’ve washed my hair about 3 times and then it’s not as concentrated to stain. It lasts a few washes and then the pink fades to a more dull toned red, it definitely loses its pink tones first. Keeping it topped up is easy because it’s just a semi permanent dye so i just add it to a hair mask that i do weekly to refresh the colour. It is very pretty though, just have to be careful with using it around white surfaces.

Frequently bought, purely because they're so good. Yes the colour will run, it's semi-permanent so don't expect it to stay perfectly in place but the colour is always beautiful and when used over pale bleached hair, rests at an almost fuchsia pink after a few washes.