SOUTHPOLE was founded by two brothers, David Khym and Kenny Khym, Wicked Fashions, Inc. began in 1991 when it launched its flagship brand, SOUTHPOLE® in New York, the fashion capital of the world. SOUTHPOLE started as a premium urban brand. With its legendary puffy “bubble” jacket and 4180 ™ Relaxed Fit denim pants, SOUTHPOLE influenced the beginning of urban fashion in American street culture. Wicked Fashions quickly established itself as the leader in translating the looks and trends of the premium brands that were popular on the Streets into wearable, accessible clothing sought after by a broad swath of young men and women.
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