---
product_id: 62314745
title: "Obliquity: Why our goals are best achieved indirectly"
brand: "john kay"
price: "₨9440"
currency: LKR
in_stock: true
reviews_count: 23
category: "Books"
url: https://www.desertcart.lk/products/62314745-obliquity-why-our-goals-are-best-achieved-indirectly
store_origin: LK
region: Sri Lanka
---

# Obliquity: Why our goals are best achieved indirectly

**Brand:** john kay
**Price:** ₨9440
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Obliquity: Why our goals are best achieved indirectly by john kay
- **How much does it cost?** ₨9440 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/62314745-obliquity-why-our-goals-are-best-achieved-indirectly)

## Best For

- john kay enthusiasts

## Why This Product

- Trusted john kay brand quality
- Free international shipping included
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## Description

Obliquity: Why our goals are best achieved indirectly

## Images

![Obliquity: Why our goals are best achieved indirectly - Image 1](https://images-na.ssl-images-amazon.com/images/I/51dKzXnb-1L.jpg)
![Obliquity: Why our goals are best achieved indirectly - Image 2](https://images-na.ssl-images-amazon.com/images/I/410T17Pk2zL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Am important book for companies and for individuals
  

*by M***S on Reviewed in the United Kingdom on 5 October 2015*

Great book. A bit repetitive sometimes but the main points are well worth repeating and are supported by industry examples. The book forces the reader to think as to what is really important for companies and for individuals. This is not a self-help genre book with cheap hard-hitting simplistic advice that no one will follow. Rather, we are in a world, as Kay points out, which is "objectives [are] multidimensional, and in which the evolution of objectives, states and actions [are] mutually supportive" (p. 44). The direct route is simplistic and ignores the complex interactions in the ecosystem of objectives and actions. As such, it is best to go 'obliquely' in pursuit of important goals so the ecosystem is not altered drastically. Btw, 'obliquely' does not 'deviously'.

### ⭐⭐⭐⭐⭐ 







  
  
    Anything by John Kayis worth reading and this is his best
  

*by M***I on Reviewed in the United Kingdom on 9 February 2019*

This is a very fine and elegant book about the limitations of supposedly rational, linear, reductive approaches (to business, markets, investing, architecture, poetry) in situations of complexity, and an argument in favour of sensemaking, reflection, experimentation, and mediation between objectives and possibilities. ‘To fit the world into a single model or narrative fails to acknowledge the universality of uncertainty and complexity.’ Erudite, entertaining, convincing. And beautiful writing.

### ⭐⭐⭐⭐ 







  
  
    Original and lateral
  

*by F***I on Reviewed in the United Kingdom on 9 January 2013*

A brief and affordable essay on how one cauld enter the frame of mind of how many apparently do think; and helpful in understanding how not to move temptingly and instinctively with the herd.  Remeber how the vast herds of bison in early America were reduced to hundreds or the headlong migration of the Lemmings to oblivion?For all of us imbued with the daily mountains of conflicting information (often highly partial and at worst misleading) it provides an amusing sideswipe and a jolt to be less emotional and taken in, and indeed be more focussed on what is behind the economic headline.  A thoroughly enjoyable read.  Take this book up when the next "plebs" episode is twisted into the media and relax with this witty antidote!  You will not be dissappointed.

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-27*