What does rice water do?

Rice water is rich in amino acids and is known to restore damage, prevent future breakage and reveal healthier and smoother hair. it is thought to contain amino acids, b vitamins, vitamin 3, minerals and antioxidants.

what does Izumi mean?

‘Izumi’ means ‘fountain’ in Japanese and illustrates the yu-su-ru tradition of bathing the hair with rice water, a centuries old practice where geishas would dip their long hair in rice water to promote overall hair health, strength, and shine.

What benefits does Izumi tonic provide?

Izumi tonic strengthens and thickens fragile hair while reducing the appearance of split ends and breakage. when used as a system, hair is left 30x stronger and thicker, and split ends are reduced by 91%.

Can I use this if I have color-treated hair?

Yes, all Shu Uemura art of hair products are color safe - including the Izumi tonic collection. the Izumi tonic collection will help to strengthen any damage created from color or lightener services.

What type of hair is this good for?

The Izumi tonic collection is ideal for curly, wavy or straight hair types and fine to medium hair texture. Izumi tonic helps to strengthen hair that is fragile due to mechanical damage from heat or tools.

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✨ Elevate Your Hair Game with Nature's Secret! 🌟

TRANSFORM YOUR TRESSES - Experience hair that's 10 times stronger after just one use!
FRAGRANCE THAT INSPIRES - Enjoy a refreshing scent with notes of bergamot and vanilla.
NATURES BEST INGREDIENTS - Infused with Japanese rice water for ultimate nourishment.
VERSATILE FOR ALL HAIR TYPES - Perfect for fragile and damaged hair, no matter your style.
PROFESSIONAL STYLIST APPROVED - Easily integrate into your routine for salon-quality results.

The Shu Uemura Izumi Tonic is a leave-in hair treatment designed to hydrate and repair damaged hair. Infused with Japanese rice water, it strengthens and thickens strands, making them 10 times stronger after just one use. This luxurious formula is suitable for all hair types and features a refreshing fragrance, ensuring your hair not only feels great but smells divine.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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