BLEACH LONDON Reincarnation Mask - Nutrient Rich, Repairs & Hydrates Dry, Damaged, Bleached or Coloured Hair, Vegan, Cruelty Free, 6.7 fl. oz.

The absolute best thing I've ever put on my hair. Transformative. Very creamy and thick but it doesn't weigh your hair down. Makes your hair light and hair has more movement and body. Love it.

Love this hair mask. I have fine hair and it doesn’t make it weighed down or greasy. My hair is silky soft. Love love love.

I love this blonde hair savior but the price has doubled in less than a year. This really hydrates beautifully and now its 'unavailable' so now instead of using it as a conditioner and rinsing out, I use a peanut m&m size dab, rub my hands together and rake my hands through my hair, using it as a leave in conditioner in case I can't ever get it again.

I have purchased this multiple times. Great for bleached hair

I had high hopes for this product, but unfortunately, it didn’t live up to expectations. First, it took almost two months to arrive, which was already frustrating. Then, after finally trying it, I found it didn’t do anything more for my hair than a regular conditioner would. No noticeable difference at all. Overall, I’m pretty disappointed and won’t be ordering again.

My hair is really dried out from coloring it every three weeks, my roots come in really fast, so I end up having to do my roots every 2 1/2 to 3 weeks. Needless to say, it has totally parched out my hair. I was looking online for a quenching, moisturizing conditioner, and stumbled across this one. I used it today, and my hair feels really really soft. I still have a little bit of frizz, but on the whole it is a great product. I would definitely buy it again.

This bleached hair mask hands down saved my hair and I am so glad I bought it before I bleached! I had very dark brown almost black hair and I decided to do an all over bleach job. Obviously, that meant I expected my hair to be pretty damaged after it was done. So i bought this product beforehand hoping it would give my hair some relief after stripping it multiple by levels. I got the color I wanted in one go but I noticed right away that while my hair wasn't breaking or falling out it was insanely dry. After washing out the toner I slathered this all over my hair and put on a foil shower cap. The directions say to use a warm towel to keep heat in for best results but I highly recommend getting a foil cap. I left it on for a total of 20 min and when I washed it out I was floored by how soft and moisturized my hair felt! It was like I hadn't just bleached it! I honestly cringe at how dry my hair felt before and if I didn't have this it would've been so much worse! I'm definitely gonna keep buying this product while I have blonde hair but honestly they give you such a big tube that I think I'll be set for awhile. Highly recommend if you plan on an all over bleach!

I was introduced to this item when it was packaged with some hair coloring. I have continued to use it (just the conditioner mask) ever since. It makes my hair frizz free and helps to straighten my natural curly hair. It is very soft. I do not use this with every wash. Just once a week. Very moisturizing.