---
product_id: 698143940
title: "Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410))"
brand: "juvia's place"
price: "₨15988"
currency: LKR
in_stock: true
reviews_count: 5
category: "Juvia's Place"
url: https://www.desertcart.lk/products/698143940-juvias-place-i-am-magic-velvety-matte-liquid-foundation-nairobi
store_origin: LK
region: Sri Lanka
---

# 42 inclusive shades Waterproof & sweat-proof Lightweight, non-cakey formula Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410))

**Brand:** juvia's place
**Price:** ₨15988
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow, rule your day with magic that never fades ✨

## Quick Answers

- **What is this?** Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) by juvia's place
- **How much does it cost?** ₨15988 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/698143940-juvias-place-i-am-magic-velvety-matte-liquid-foundation-nairobi)

## Best For

- juvia's place enthusiasts

## Why This Product

- Trusted juvia's place brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Blendability:** Velvety smooth texture that blends seamlessly for a natural, airbrushed look.
- • **Clean & Conscious Beauty:** Vegan, paraben and sulfate-free formula for guilt-free glam.
- • **Long-Lasting & Resilient:** Waterproof and sweat-proof to keep you flawless through your busiest days.
- • **Flawless All-Day Coverage:** Full coverage matte finish that stays fresh from morning meetings to after-hours events.
- • **Shade Diversity for Every Tone:** 42 expertly crafted shades celebrating every skin tone, from deepest dark to fairest fair.

## Overview

Juvia's Place I Am Magic Velvety Matte Liquid Foundation in Nairobi (410) offers a lightweight, full coverage matte finish that blends effortlessly without caking. Available in 42 inclusive shades, this vegan, paraben and sulfate-free formula is waterproof and sweat-proof, designed for all-day wear. Created to celebrate and enhance rich skin tones, it delivers a flawless, natural look that empowers confidence from dawn to dusk.

## Description

Not sure which shade to choose? Try our Foundation Shade Finder Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you. I AM MAGIC Velvety Matte Foundation is a flawless foundation and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally-inspired by ALL skin tones, from the deepest dark to the fairest fair. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

Review: This is my favorite foundation. I usually get it from Juvia but they are always out of my color. I love the color and how it looks on my brown skin. It blends in so well. I just ordered another tube because it was on sale.,
Review: Doesn't have much of a Moisturizer in it so make sure to have your face moisturized or it'll be cakey

## Features

- BLEND, COVER AND SMOOTHES: Our foundation is magic on your face, full coverage matte finish that is never looks cakey, lightweight, wearable and blendable. Vegan, Paraben and Sulfate Free.
- FEATURES: Our velvety matte foundation is expertly formatted in 42 shades to fit all skin tones from deepest dark to fairest fair. It is waterproof and sweat-proof for that all day wear.
- HOW TO USE: Apply product with a wet beauty sponge or synthetic makeup brush with a sweeping and buffing motion all over the face.
- MAXIMIZE YOUR LOOK WITH: Pair it with I am Magic Concealer and I am Magic Loose Setting Powder.
- WHO WE ARE: Founder, Chichi Eburu created a makeup line to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques, providing vibrant and highly pigmented colors.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09BG7XV9Q |
| ASIN  | B09BG7XV9Q |
| Best Sellers Rank | #309,168 in Beauty ( See Top 100 in Beauty ) #4,179 in Foundation Makeup |
| Customer reviews | 4.3 4.3 out of 5 stars (75) |
| Date First Available  | 7 July 2024 |
| Manufacturer | Juvia's Place |
| Manufacturer  | Juvia's Place |
| Package Dimensions | 11.1 x 3.61 x 3.2 cm; 91 g |
| Package Dimensions  | 11.1 x 3.61 x 3.2 cm; 91 g |

## Product Details

- **Colour:** Nairobi (410)
- **Item form:** Liquid
- **Material type free:** Sulfate Free
- **Recommended uses for product:** Beauty
- **Skin type:** All

## Images

![Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) - Image 1](https://m.media-amazon.com/images/I/61K3niNk+jL.jpg)
![Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) - Image 2](https://m.media-amazon.com/images/I/61if+Al6qYL.jpg)
![Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) - Image 3](https://m.media-amazon.com/images/I/71lykrafyLL.jpg)
![Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) - Image 4](https://m.media-amazon.com/images/I/71ms8paTFXL.jpg)
![Juvia's Place I Am Magic Velvety Matte Liquid Foundation (Nairobi (410)) - Image 5](https://m.media-amazon.com/images/I/81dLyl1JZpL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by H***U on 3 December 2025*

This is my favorite foundation. I usually get it from Juvia but they are always out of my color. I love the color and how it looks on my brown skin. It blends in so well. I just ordered another tube because it was on sale.,

### ⭐⭐⭐⭐⭐ Review
*by H***A on 9 December 2025*

Doesn't have much of a Moisturizer in it so make sure to have your face moisturized or it'll be cakey

### ⭐⭐⭐⭐ Review
*by V***O on 14 October 2024*

Very full coverage foundation. Only downside it is a bit yellow toned. But it’s stays all day I recommend.

## Frequently Bought Together

- Juvia's Place I Am Magic Velvety Matte Liquid Foundation 410 - Nairobi - Tan w/Cool Undertone, Makeup Foundation Full Coverage, Lightweight, Long Wear, Velvety Matte Finish
- Juvia's Place I Am Magic Liquid Concealer - J15 Tan w/Neutral Undertone/0.34 fl oz, Full Coverage, Hydrating, Waterproof, Long Wear
- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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**Shop now:** [https://www.desertcart.lk/products/698143940-juvias-place-i-am-magic-velvety-matte-liquid-foundation-nairobi](https://www.desertcart.lk/products/698143940-juvias-place-i-am-magic-velvety-matte-liquid-foundation-nairobi)

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-01*