---
product_id: 712530851
title: "Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433"
brand: "rowenta"
price: "₨91954"
currency: LKR
in_stock: true
reviews_count: 8
category: "Rowenta"
url: https://www.desertcart.lk/products/712530851-rowenta-iron-focus-excellence-stainless-steel-soleplate-steam-iron-clothes
store_origin: LK
region: Sri Lanka
---

# 400+ microsteam holes for even steam 1750W powerful heating Retractable 8-ft cord for clutter-free storage Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433

**Brand:** rowenta
**Price:** ₨91954
**Availability:** ✅ In Stock

## Summary

> 🔥 Iron like a boss, glide like a pro!

## Quick Answers

- **What is this?** Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 by rowenta
- **How much does it cost?** ₨91954 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/712530851-rowenta-iron-focus-excellence-stainless-steel-soleplate-steam-iron-clothes)

## Best For

- rowenta enthusiasts

## Why This Product

- Trusted rowenta brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Smart Safety First:** Auto shut-off and anti-drip system protect your home and clothes from mishaps
- • **Powerful Steam Boost:** 180 g/min steam burst penetrates deep to tackle toughest creases instantly
- • **Speedy Wrinkle Eraser:** Patented Microsteam HD soleplate with 400+ steam holes cuts ironing time drastically
- • **Clutter-Free Convenience:** Retractable cord reels in with a button press—store your iron like a pro
- • **Effortless Precision Control:** LED display with 5 fabric presets for flawless ironing every time

## Overview

The Rowenta Focus Excellence Steam Iron combines 1750 watts of power with a patented Microsteam HD stainless steel soleplate featuring 400+ steam holes for fast, even steam distribution. Its retractable 8-foot cord and LED display with fabric presets make ironing effortless and organized. Safety features include auto shut-off and anti-drip technology, ensuring mess-free, worry-free performance. Designed for professionals and style-conscious millennials who demand efficiency and sleek convenience in their daily routine.

## Description

The Rowenta Focus Excellence Steam Iron is built for convenience and performance. This steam iron with retractable cord and auto shutoff offers easy storage with its 8-foot cord, while the LED display ensures simple, precise control. It combines Rowenta’s best technology with a patented Microsteam HD soleplate and powerful steam output for fast, even results. Plus, auto shut-off and anti-drip protection ensure safe, mess-free ironing. The Rowenta Focus Iron is suitable for home users who want crease-free clothes; designed for use in a laundry room with an ironing board as part of a daily routine.

Review: Irons and steams well; seems like it should last. Read the instructions fully. - This review is for the 1725 watt iron, without the cordreel, in the blue and white color, and it was purchased in November 2022. Overall, it's fine, but be aware of the following things: the different steam settings, having some common sense, the poorly-described self-clean "function", and the sole plate. The iron is simple to use: fill it with water, plug it in, set the temperature, and wait for it to heat. Once it's ready (i.e., the pilot light goes off), set the desired steam level, and start ironing. You've got three options for steam: off, "Eco", and max, and the switch has four positions. If you've got it set to steam, but nothing comes out, press the steam button. That'll clear out whatever might be clogging the holes in the plate. Then try ironing. Now for the steam switch: the first two are positions are basically off, and no steam will come out. The 'Eco' setting only kicks in at the third 'click' of the switch, and takes a second for steam to come out once the iron is horizontal and moving. The fourth position (all the way to the right) is max steam, which is exactly what it sounds like: a lot of steam for as long as the iron can sustain, before it needs to heat up again. Once the pilot light turns back on, don't press your luck, or else you might get water dribbling out toward the end of the cycle; set the iron upright and wait. Also, don't expect a lot of steam (or any at all) to come out at lower temperatures: expecting that just doesn't make sense. If you want to iron at low temperatures, and need moisture, use the built-in spray function before pressing your clothes. A lot of the "water leaks out!!" reviews probably don't realize that yes, if you've got the steam switch wide open, there's a valve that will let water through, and yes, that water (in liquid form) will dribble out of the sole plate because they've got a low temperature selected. About the self-clean "function": it's not a function, or a dial setting, or anything like that at all. It's a sequence of things you do, and the procedure is described toward the end of the manual. Lastly, the sole plate isn't smooth-shiny like my old Rowenta. I assume the new one is stainless steel just like the old one, but the new one has a matte and slightly textured surface that drags ever so slightly. It's not a big deal, but if you're expecting a mirror finish on the sole plate, this iron isn't it. The actual ironing performance: it works fine and gets the wrinkles out. For heavy and deep creases, no iron alone will solve that problem. Summary: The iron works well if you have some common sense about when to expect steam at high versus low temperatures, and exercise awareness with the steam switch; the self-cleaning function isn't really a function at all, but just a series of steps; and the sole plate has a slight texture. I iron at least once a week, so if this iron doesn't last, I'll update the review. May 2022 update: It's still working fine. If it doesn't start steaming right away after the iron is back in the horizontal position (and the steam switch is in the third or fourth position), I'll hit the "steam burst" button. Also, if you haven't ironed in a while, hit the button anyway but do it over a rag or towel so you don't spew mineral crud over what you actually want to iron. October 2023 update: Still going strong after weekly use. With semi-regular maintenance (the cleaning feature) and using the steam burst function to blow out any mineral build-up, this thing is working great. Looks like it's currently $80 which is a huge amount cheaper than what I bought it. Like Leonard from Community, I rate this a "buy".
Review: Powerful steam and great results - This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.

## Features

- RETRACTABLE CORD FOR EASY STORAGE: The 8-foot cord on this clothing iron provides freedom of movement while ironing and retracts instantly for hassle-free storage at the press of a button
- EASY CONTROL WITH LED DISPLAY: An LED screen with 5 fabric presets on this clothes iron lets you select the ideal setting effortlessly, ensuring perfect results on all garments
- AUTO SHUT-OFF & ANTI-DRIP: Designed for safety and mess-free ironing, this Rowenta Focus Steam Iron with automatic shut off powers down when left unattended and features an anti-drip system to prevent leaks and water stains
- PREMIUM SOLEPLATE FOR FASTER RESULTS: Our patented Microsteam HD soleplate on this retractable cord iron with 400+ steam holes ensures optimal steam distribution, reducing ironing time and delivering a smooth glide
- POWERFUL STEAM BOOST: With 1750W of power and a 180 g/min steam boost, this clothes iron with steamer penetrates deep into fabrics to remove even the toughest wrinkles with ease

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,764 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #3 in Irons |
| Brand | Rowenta |
| Color | Red |
| Customer Reviews | 4.3 out of 5 stars 11,535 Reviews |
| Product Dimensions | 12.91"L x 4.96"W |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics Recommended Uses For Product Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics See more |
| Special Feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function Special Feature Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function See more |
| Wattage | 1750 watts |

## Product Details

- **Brand:** Rowenta
- **Color:** Red
- **Product Dimensions:** 12.91"L x 4.96"W
- **Wattage:** 1750 watts

## Images

![Rowenta Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 1](https://m.media-amazon.com/images/I/612rfipBeCL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Irons and steams well; seems like it should last. Read the instructions fully.
*by J***B on November 27, 2022*

This review is for the 1725 watt iron, without the cordreel, in the blue and white color, and it was purchased in November 2022. Overall, it's fine, but be aware of the following things: the different steam settings, having some common sense, the poorly-described self-clean "function", and the sole plate. The iron is simple to use: fill it with water, plug it in, set the temperature, and wait for it to heat. Once it's ready (i.e., the pilot light goes off), set the desired steam level, and start ironing. You've got three options for steam: off, "Eco", and max, and the switch has four positions. If you've got it set to steam, but nothing comes out, press the steam button. That'll clear out whatever might be clogging the holes in the plate. Then try ironing. Now for the steam switch: the first two are positions are basically off, and no steam will come out. The 'Eco' setting only kicks in at the third 'click' of the switch, and takes a second for steam to come out once the iron is horizontal and moving. The fourth position (all the way to the right) is max steam, which is exactly what it sounds like: a lot of steam for as long as the iron can sustain, before it needs to heat up again. Once the pilot light turns back on, don't press your luck, or else you might get water dribbling out toward the end of the cycle; set the iron upright and wait. Also, don't expect a lot of steam (or any at all) to come out at lower temperatures: expecting that just doesn't make sense. If you want to iron at low temperatures, and need moisture, use the built-in spray function before pressing your clothes. A lot of the "water leaks out!!" reviews probably don't realize that yes, if you've got the steam switch wide open, there's a valve that will let water through, and yes, that water (in liquid form) will dribble out of the sole plate because they've got a low temperature selected. About the self-clean "function": it's not a function, or a dial setting, or anything like that at all. It's a sequence of things you do, and the procedure is described toward the end of the manual. Lastly, the sole plate isn't smooth-shiny like my old Rowenta. I assume the new one is stainless steel just like the old one, but the new one has a matte and slightly textured surface that drags ever so slightly. It's not a big deal, but if you're expecting a mirror finish on the sole plate, this iron isn't it. The actual ironing performance: it works fine and gets the wrinkles out. For heavy and deep creases, no iron alone will solve that problem. Summary: The iron works well if you have some common sense about when to expect steam at high versus low temperatures, and exercise awareness with the steam switch; the self-cleaning function isn't really a function at all, but just a series of steps; and the sole plate has a slight texture. I iron at least once a week, so if this iron doesn't last, I'll update the review. May 2022 update: It's still working fine. If it doesn't start steaming right away after the iron is back in the horizontal position (and the steam switch is in the third or fourth position), I'll hit the "steam burst" button. Also, if you haven't ironed in a while, hit the button anyway but do it over a rag or towel so you don't spew mineral crud over what you actually want to iron. October 2023 update: Still going strong after weekly use. With semi-regular maintenance (the cleaning feature) and using the steam burst function to blow out any mineral build-up, this thing is working great. Looks like it's currently $80 which is a huge amount cheaper than what I bought it. Like Leonard from Community, I rate this a "buy".

### ⭐⭐⭐⭐⭐ Powerful steam and great results
*by A***B on January 6, 2026*

This Rowenta iron heats up fast and delivers strong, consistent steam that easily removes tough wrinkles. The stainless steel soleplate glides smoothly, and the microsteam holes really make a difference. I also love the retractable cord and clear LED display. Solid, high-quality iron that makes ironing quicker and easier.

### ⭐⭐⭐⭐⭐ Good product and price
*by A***R on February 1, 2026*

As expected from Rowenta. Replaced older model broken when dropped. Lighter than older models used. Produces good steam. Recommend

## Frequently Bought Together

- Rowenta, Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433
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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-22*