What are the benefits of a concealer with niacinamide (vitamin B3)?

Niacinamide, also known as vitamin B3, acts as an antioxidant that helps hydrate the skin, improve uneven skin tone, diminish dullness, soften fine lines and wrinkles and strengthen the skin barrier.

I’m having trouble getting the product out of the package. Any tips?

Click the bottom until the product appears on the soft tip applicator. This may take up to a minute as the formula is initially protected to ensure freshness. From there, it’s 1 click for spot concealing and 3 clicks for all-over face application.

What should I use to set this concealer?

Depending on the finish desired, use a setting spray or setting powder to lock in your concealer. For a dewy makeup look, set Do It All Radiant Concealer with a setting spray. For a more natural finish, set with a loose or pressed powder.

How do I clean Do It All Radiant Concealer?

Quick, easy coverage with every click! Our uniquely designed concealer offers antimicrobial protection and a consistently fresh formula that won't dry out. Simply wipe the tip with a dry cotton swab to remove any excess.

My new concealer has formula on the applicator despite a sealed cap. Is this product still new and fresh?

Yes, the seal on the cap guarantees the freshness of the formula. Sometimes during transit, the product may migrate toward the tip of the applicator, causing a light tint to appear. Please note that this does not impact product performance.

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IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

Product ID: 717467753

Details

Brand
IT Cosmetics
Color
305 Medium
Item Form
Cream
Item Weight
0.01 Kilograms

⏳16HR wear

✨Medium radiant coverage

💧24HR hydration

₨23749

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In stock

Sold byAmazon Sri LankaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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Description

💫 Glow Beyond Concealment: Radiance that lasts all day, because your skin deserves the spotlight.

EFFORTLESS APPLICATION - Soft-tip applicator with customizable coverage—1 click for spot conceal, 3 clicks for all-over glow.
ALL IN ONE POWER CONCEALER - Clinically tested 4-in-1 formula that plumps, conceals, hydrates & brightens—no creasing, no compromise.
AGE DEFYING HYDRATION BOOST - Infused with hyaluronic acid & niacinamide for 24-hour skin hydration and improved texture—perfect for 40+ skin.
FLAWLESS CREASELESS FINISH - Soft-focus powders and amino-acid coated pigments ensure smooth, radiant coverage that won’t settle into fine lines.
DERMATOLOGIST APPROVED SKIN LOVING - Vegan, fragrance-free, paraben-free, and allergy tested for sensitive skin—beauty that cares as much as it performs.

IT Cosmetics Do It All Radiant Concealer is a clinically tested 4-in-1 medium coverage concealer and multivitamin serum designed to plump, conceal, hydrate, and brighten skin with a radiant finish. Featuring 16-hour wear and 24-hour hydration powered by hyaluronic acid, niacinamide, and vitamins B5 & E, it delivers a creaseless, smooth look ideal for all skin types, especially mature skin. Dermatologist and allergy tested, vegan, and free from fragrance and parabens, this concealer offers a flawless, natural glow with an easy-to-use applicator for customizable coverage.

Specifications

ASIN	B0DYQG9VH6
ASIN	B0DYQG9VH6
Best Sellers Rank	#13,910 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #68 in Concealers & Neutralizing Makeup
Brand Name	IT Cosmetics
Color	305 Medium Neutral (medium with peach undertones)
Country as Labeled	United States
Customer Reviews	4.2 4.2 out of 5 stars (919)
Global Trade Identification Number	03605973012028
Is Discontinued By Manufacturer	No
Item Dimensions	0.74 x 0.74 x 4.57 inches
Item Form	Cream
Item Weight	0.01 Kilograms
Item model number	3605973012028
Manufacturer Part Number	3605973012028
Model Number	3605973012028
Number of Items	1
Product Benefits	Plumps wrinkles, conceals imperfections, hydrates & brightens dull skin with 16-hour wear plus 24-hour hydration.
Product Dimensions	0.74 x 0.74 x 4.57 inches; 0.35 ounces

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

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₨23749

Duties & taxes included

In stock

Sold byAmazon Sri LankaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Sri Lanka.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

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IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

Details

Details

Description

Specifications

Common Questions

IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid - 0.2 Fl Oz