Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.

This colour leaves my hair in lovely condition, the colour is a bit darker than I would like or expected but after a couple of washes it's nice 😊 I wouldn't say it's ash blonde on my hair,

First photo was from May, when I first used this dye, second photo was from December. This pink lasts so well, and I've tried a lot of different pink dyes. The bleach in the kit is easy enough to use and it doesn't damage my hair too much, and it goes quite far compared to other bleach. I used two boxes to do my full head, but I always have pink left over if I ever want to top up the colour. One box is enough for the roots and an all over refresh. Not to mention it's convenient to have both bleach and colour in one box.

I regularly dye my hair with light brown 5A/6A Nice and Easy. Wanted a few blonder streaks for fun. This did nothing to add blond streaks in - just added a coppery tone to the overall effect / beware of you like ash colour hair as this adds red. Waste of money and my daughters time who carefully putting in the streaks.

Great colour, after did test strand, however instructions states 48 hr testing, came to use just within the 48hrs, stored correctly and bleach bottle had exploded. Maybe as I'd never used bleach before I was unaware it could do this, as didn't say on instructions.Will know next time.

Great product. Doesn't damage your hair. Been using for years.

Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.

Seulement un produit alors que c'était un lot de 3 annoncé!! Retour direct!

Rien bonne couleur et le plus le soin en tube genial

Perfetto