---
product_id: 719629369
title: "Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum"
brand: "l'oreal paris"
price: "₨12169"
currency: LKR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.lk/products/719629369-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-up
store_origin: LK
region: Sri Lanka
---

# 9-level lift power precious flower oils 5x stronger hair Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

**Brand:** l'oreal paris
**Price:** ₨12169
**Availability:** ✅ In Stock

## Summary

> ✨ Own the platinum glow that means business.

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum by l'oreal paris
- **How much does it cost?** ₨12169 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/719629369-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-up)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Strength Meets Style:** Formulated to deliver up to 5x stronger hair, so your color looks vibrant and your strands stay resilient.
- • **All-Inclusive Care Kit:** Comes complete with colourant, developer, reinforcing conditioner, and gloves for a flawless, mess-free application.
- • **Confidence in Every Strand:** Optimal grey coverage and permanent results that keep you looking polished and professional.
- • **Platinum Perfection in One Step:** Achieve ultra-luminous platinum blonde with up to 9 levels of lift—no salon needed.
- • **Brass-Defying Purple Conditioner:** Neutralizes unwanted yellow tones for a pure, cool platinum finish that turns heads.

## Overview

L'Oreal Paris Preference Hair Dye in Extreme Platinum offers a professional-grade permanent hair color with up to 9 levels of lift and optimal grey coverage. Enriched with precious flower oils and a purple conditioner, it delivers luminous, cool-toned platinum blonde while strengthening hair up to 5x. The all-in-one kit includes colourant, developer, conditioner, and gloves for easy, salon-quality results at home.

## Description

Product Description For the first time from L’Oréal Paris discover Preference 9 Level Lift. Our new innovative lightening technology delivers the ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair*. Formulated with innovative lightening technology and enriched with purple dyes to prevent a brassy effect, get a sophisticated and pure platinum blonde in just one step. Apply the reinforcing purple conditioner to intensely nourish your hair and get up to 5x stronger hair* (instrumental test) *For best results, use on blonde to dark brown hair. Not recommended on predominantly grey or heavily highlighted hair. Ultra-Platinum Bleach is a permanent hair colour. Development time from 30-45 minutes. Be colour safe and always do your 48-hour patch test. Ingredients 1113401 - Lightening Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, EDTA. (F.I.L. C54017/4) 1190317 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1) 1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199395/2) 1215605 - Brass-Defy Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Trideceth-6, Chlorhexidine Digluconate, Fumaric Acid, Isopropyl Alcohol, Citric Acid, Cetrimonium Chloride, Parfum / Fragrance. (F.I.L. C217502/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1.PREPARATION POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 2.APPLICATION BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. 2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. 1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON. 3.RINSE AND NOURISH 3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR. 4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK. Safety Warning Safety Instructions Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do a skin allergy test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the skin allergy test 48 hours before use. The Developer Crème contains hydrogen peroxide. The Colourant Gel contains: phenylenediamines, resorcinol and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children. Follow the instruction leaflet Box Contains 1 x L'Oreal Paris Preference Ultra Platinum Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Great product - Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.
Review: Darker than expected but the best lowlight colour for strawberry blondes - This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

## Features

- Permanent hair dye with optimal grey coverage and up to 9-level lightening power, Complete hair colour treatment with colourant and developer gel, reinforcing purple conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Delivers the ultimate platinum bleach colour result, With ultra-caring properties for up to 5x stronger hair, Includes a reinforcing purple conditioner that neutralises yellow undertones
- Contents: 1x L'Oréal Paris Preference permanent hair colour in Extreme Platinum, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00A6O8GAG |
| ASIN  | B00A6O8GAG |
| Best Sellers Rank | 378 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 9L ULTRA PLATINUM BLEACH |
| Customer Reviews | 4.4 4.4 out of 5 stars (7,143) |
| Customer reviews | 4.4 4.4 out of 5 stars (7,143) |
| Date First Available | 6 Dec. 2012 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 9.4 x 5.6 x 17.2 centimetres |
| Item model number | 3600522274469 |
| Item model number  | 3600522274469 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.23 Kilograms |
| Package dimensions | 17.3 x 9.5 x 5.9 centimetres |
| Product Dimensions | 9.4 x 5.6 x 17.2 cm; 230 g |
| Product Dimensions  | 9.4 x 5.6 x 17.2 cm; 230 g |
| Speciality | Natural |
| Target audience | women |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 9L ULTRA PLATINUM BLEACH
- **Full cure time:** 3E+1 Minutes
- **Hair type:** All
- **Item form:** Cream
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 1 Count

## Images

![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum - Image 1](https://m.media-amazon.com/images/I/71ZCF7enZkL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have mid brown hair - will the lighter shades lighten my natural hair? and if so, will it do so permanently?**
A: Hi there,

All of our permanent lighter shades will lighten the colour of hair. We would recommend looking at the suggested end result for your shade which is displayed in the side of the box. Not all lighter shades are suitable for darker hair, please refer to the suggested outcomes displayed in the side of the box to get an idea of which shade would best work for you.

Thank you!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by A***. on 7 January 2026*

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

### ⭐⭐⭐⭐⭐ Darker than expected but the best lowlight colour for strawberry blondes
*by M***A on 8 February 2026*

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-20*