Clairol Textures & Tones Permanent Hair Dye, 5G Caramel Brown Hair Color, Pack of 1

I use my own 30 developer with the color. 1) it's cheaper than tubs 2) it has the best results. It's actually just straight black and it actually stays in my hair. It does fade some but I never question if it's still black or dark brown I have tried nearly every box and quite a few tubes but nothing works as well. Plus the conditioner is AMAZING. I bleach part of my hair and I've over done it a couple times so it's damages but that conditioner makes it feel and look amazing

The color is true to description and other reviews/pictures. I had medium brown hair and it turned very vibrant! actually too vibrant for my liking. Washed with dawn to help reduce to color. (Lots of pink dye washed out) I followed up with a baking soda mix with shampoo more pink dye rinsed out and then I deep conditioned. The color is still there but much more subtle now, which is what I was hoping for. The conditioner works very well, my hair is super silky now and it smells nice. Maybe if you have dark brown or black hair it would look more subtle but if your light/medium brown then your results will probably be vibrant

Beautiful color came out great…. from dark brown to a copper ish red!

I bought natural black. It’s too dark and not sure if it will be lighter next wash. The shower stained but I sprayed it with bleach and is good now.

My favorite box dye! I love this color. The process is so easy and I am always satisfied. The price is right. I have locs so i do 2 boxes to make sure i get my hair well saturated. I highly recommend this. If you have never colored your hair, just know it will most likely not come out too bright. I have low porosity so I keep color on hair longer than the box advises but keep an eye on things and trust your instinct so you don't lose your hair! 10/10 recommend!