IT Cosmetics Do It All Radiant Concealer with Hydrating Multivitamin Serum

Aww It Cosmetics qualify on a sale price? Yes indeed, and it was quality as I tested the product immediately. Color match perfect; thickness that I’ve come to expect from an It Concealer. Coverage is not sheer, but rather covers undereye and other areas that need a bit of, “light,” on the face. It moisturizes but at the same time has incredible staying power—at least 12 hours—and no transferring of mascara or liner.

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

Excellent product. Blends easily. Looks natural even on mature skin.

This concealer is my daily wear and has replaced my foundation. The only issue is with the print on the pen. It started coming off like glitter and not easy to wipe, I might just remove the whole thing.

So far I'm enjoying this concealer! It goes on smooth without settling into fine lines and wrinkles 😊

The concealer has good coverage and blends easily. However, it emphasizes my fine lines and expression lines, especially around my eyes. Unfortunately, because of this, I wouldn’t purchase it again. It may work better for someone with younger or less dry skin.

This is terrible. It cannot be opened and when it did come open, dry, cake like concealer came out. Do not waste your time money.

Great! Easy to use and covers well. Much cheaper than other brands.

First time trying on my dark circles and coverage is better than expected. Stays put and no creasing in fine lines

Colour matches perfect. I had to switch my under eye concealer as I was getting older and noticed I needed something that was hydrating. Doesn’t crease in the lines and lasts all day. You just need a few dabs. Try not to apply so much under the eye cus I made that mistake the first time I applied. Less is more!

Buen producto

Extrêmement cher, mais le meilleur a date!!

Lässt sich wunderbar auftragen und deckt sehr gut. Perfekt fūr ältere Haut!