Purple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath

If you're looking for a toothpaste that feels a little more special than your everyday minty paste, Euthymol Purple Whitening Toothpaste is a fun and surprisingly effective option. The first thing you'll notice is its retro-chic aluminum tube - it's got that old-school apothecary vibe that makes it feel like a premium vanity item. The paste itself has a violet hue, which isn't just for look. The purple pigment works like a color corrector, helping to neutralize yellow tones on your teeth for an instantly brighter smile. I found that even after the first use, my teeth looked subtly whiter - not a dramatic bleach effect, but a fresher, cleaner brightness. The flavor is a peach-floral-mint blend, which is quite different from the usual overpowering mint flavor you get from regular toothpaste. It's refreshing without being too sharp, and it leaves your mouth feeling clean for hours. The formula also contains Vitamin E and fluoride, so it's not just cosmetic - it supports enamel strength and gum health, too! All in all, if you want a toothpaste that's both functional and a little indulgent, Euthymol Purple Whitening is worth trying. It's especially great before events or photos when you what your smile to look its best

Great taste and smell. Not harsh. Teeth feel very clean. Purple foaming. Worth it the money

I’ve been using Euthymol Purple Whitening Toothpaste for about a week now, and I’m honestly impressed with the results so far. I’ve tried quite a few whitening toothpastes in the past, and most of them either take forever to show any difference or don’t seem to work at all—but this one is different. I can already see a noticeable improvement in the brightness of my teeth after just a few days of consistent use. One thing I noticed right away is the flavor. It’s definitely more intense than your typical toothpaste, but not in a bad way at all. It actually leaves your mouth feeling extra clean and fresh, almost like you just left the dentist. The texture is smooth, and it foams up nicely without being overwhelming. What I really love is how effective it is at whitening without causing sensitivity. That’s been an issue for me with other products, but I haven’t experienced that here. Overall, I’m very happy with this toothpaste and plan to keep using it. If you’re looking for something that works quickly and leaves your mouth feeling super clean, I’d definitely recommend giving this a try! Going to give it more time to show me how white it can get my teeth which is why only 4 stars right now!

LOVE THIS PRODUCT!! I am a huge Korean skincare product user and love all Korean products. This was one of my first times trying Korean oral care, and I fell in love with the toothpaste. I love the vintage metal packaging that dates back to the 1900s and the fresh scent that pops out when you open the tube. After using this toothpaste, my teeth look significantly whiter and healthier. I have received no irritation while using the product and think this is a great bang for your buck. I never really gave much thought to my toothpaste before this, but now I cannot imagine my life without it. This has become a staple in my morning routine and has become one of my favorite parts of the day, as I am always left with a fresh and clean mouth. I would 100% reccomimend you give this a try if in the market for a new toothpaste.

Here is why I would buy it again: great results and great flavor. Why will I Never buy it again? Because the paste is too difficult go get out of the tube. After about 4 uses, the tube cracked at the edge where I tried to roll up the back, and paste is now leaking out. It's a purple mess

I didn’t want to use anymore dissolvable strips, mostly because of the $$$. I saw a dental hygienist post her white teeth dental routine which included just this & flossing (of course). I have this one & the pink one a whirl (same brand). I prefer this purple one. It’s incredible and so much cheaper than any of the whitening strips out there. My teeth are very sensitive as well as my gums & this does not seem to cause any sensitivity issues. I will say the only thing is that it feels a bit spicy on the tongue, so if you don’t mind that this is an effective whitening toothpaste.

I absolutely love this toothpaste! It leaves my mouth feeling incredibly clean and fresh, and I can tell it really helps brighten my smile over time. The texture is smooth, and a little goes a long way, which makes it great for daily use. It’s quickly become a staple in my routine—I don’t want to be without it!

Euthymol is a brand known for its heritage and its love it or hate it medicinal flavor. Their Purple Whitening Toothpaste enters the increasingly popular market of color-correcting oral care, aiming to brighten smiles using the principles of color theory rather than heavy chemical bleaching. Uses purple pigments to neutralize yellow tones on the tooth surface purple and yellow are opposites on the color wheel. Retains the intense, spicy wintergreen/medicinal taste that Euthymol is famous for. Designed to be non-abrasive compared to traditional whitening pastes that use grit to scrub away stains. Like many traditional Euthymol products, this version often excludes fluoride. Best for Those who want a quick optical boost for their smile before an event or photo, and fans of bold, antiseptic flavors. You are looking for permanent, multi-shade whitening or if you find medicinal flavors overpowering. While it excels at neutralizing yellow hues temporarily, it functions more like a makeup for your teeth rather than a deep bleaching treatment. For the best visual effect, ensure you brush thoroughly for the full two minutes to allow the purple pigments to distribute evenly across the enamel.