JEROME RUSSELL Punky Color Semi-Permanent Conditioning Hair Color - Plum

I find this brand of hair dye works really well! I thought this color might be a little lighter.. but its VERY dark. I'd recommend diluting it with conditioner if you want a lighter color!

It's purple. The smell is bad but it doesn't drain my fingers and hands after I have dry hair. I thought it would be more like a purplish red since it is plum but not bad.

Got plum and ended up with kind of a pinkish purple ? I wanted the purple that was advertised. I don’t hate the colour and the coverage is good and the smell is good compared to other brands. But not the colour that’s advertised.

I've been using this colour of dye for many years now, but when I purchased it again recently I noticed the formula / colour has completely changed! It's more of a magenta or burgundy. I was surprised that the number was the same despite being a completely different colour.

I thought this would finally die my dark brown hair without bleach but I was wrong, instead it barely appeared on my hair and also it only lasted a little while