CONTAGIOUS

One of the best marketing book.

A good to read for those who are into marketing, digital marketing, etc. It mainly tries to unravel the mystery behind how some products tend to make an impression on us while others don't. The explanation is pretty lucid and with lots of examples many of which you can find on YouTube even today. This adds to the experience, as you can not only read the investigation of the particular scenario in discussion, but also view the video to understand what the advertisement or item was about. Many of the steps/points mentioned are related to what the products appealed to from the Human Psyche and how one could look to use these points to market product better. Go Ahead and Buy It !

This book gives me a new perspective in terms of building word of mouth. This is a grey area for me but now after reading Contagious I can say I am very well aware of what and how of word of mouth. As author says it is not a success mantra but each chapter is an ingredient that helps in creating word of mouth. The book is synced with the latest technologies nowadays available. Examples from daily life advertisements are sited in support of every chapter. Also it can make one start linking products that how they are becoming contagious. A must read for an entrepreneur, marketers or any person who has a product or service to offer.

Excellent for business people

Easy to understand and implement on real life

Really insightful. Makes you think

This is very useful for one and all, directly or indirectly connected with promotion of a product or brand. Must read. One may find a few repetitions but those be taken as reinforcements. I am few notch wiser after reading it.

Great

Probably, I have mentioned this books 10 times to friends while reading it - word of mouth. Full of examples on how to put effective marketing techniques in practice! Thanks Jonah for sharing!

This book offers a rare look behind the curtain: in an easy-to-understand but never too much simplified way the reader will find a lot of informations about the way our feelings and brain work and the way we react and interact. You'll find answers to questions, e.g.: Why are we suddenly attracted by something, where starts and ends our natural behaviour and how can it be used to force the processes of fascination, attraction, selling etc. The book is a fine example that an analysis of aspects of the human nature can be described as entertaining as analytic. Read this book and you'll have two wonderful experiences: spending time learning a lot about the reasons of human behaviour and thereafter, you'll join a second "joyride": You'll be able to understand why certain events and campaigns will have nearly exactly predictable effects to your friends but not to you ;-)

Un excellent livre sur le sujet de la communication, la transmission et propagation d'une information. Ce livre intéressera les entrepreneurs, les marketers, les publicitaires, les managers, les communicants, les enseignants, les scientifiques et ingénieurs ... . Je le recommande, et je conseille aussi de lire juste avant cet autre excellent livre : "Ces idées qui collent: Pourquoi certaines idées survivent et d'autres meurent" de Chip Heath et Dan Heath. Ces deux livres se complètent à merveille.

I have been surprised with the deep concepts the book provides

Honestly one of the best marketing books i've ever read. I brought me to some really good ideas so to me its worth every penny. The stories are fun and its definitly not a boring book.