---
product_id: 97312027
title: "Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3"
brand: "clairol"
price: "₨20327"
currency: LKR
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.lk/products/97312027-clairol-natural-instincts-demi-permanent-hair-dye-3-brown-black
store_origin: LK
region: Sri Lanka
---

# Zero ammonia, gentle formula 37 natural shades, rich color payoff Infused with Coconut Oil + Aloe Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3

**Brand:** clairol
**Price:** ₨20327
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your hair game with vibrant, guilt-free color that turns heads and sparks envy!

## Quick Answers

- **What is this?** Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3 by clairol
- **How much does it cost?** ₨20327 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/97312027-clairol-natural-instincts-demi-permanent-hair-dye-3-brown-black)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Shine:** Enriched with Coconut Oil and Aloe for smooth, glossy hair that feels as good as it looks.
- • **Vegan & Conscious:** A cruelty-free, vegan* formula that offers a no-commitment demi-permanent color, perfect for the mindful millennial.
- • **Complete At-Home Kit:** Includes color cream, activator, shine conditioner, gloves, and easy instructions for salon-quality results at your convenience.
- • **Gentle Yet Effective:** Zero ammonia formula nourishes while delivering vibrant, long-lasting color without scalp irritation.
- • **Customizable Color Range:** Choose from 37 stunning shades across blonde, brown, black, and red to express your unique style.

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye offers a zero ammonia, vegan* formula infused with Coconut Oil and Aloe to condition hair while delivering rich, natural-looking color. Available in 37 shades, this gentle, no-commitment dye blurs grays and gradually fades, providing a salon-quality shine and softness without harsh chemicals. Perfect for professionals seeking a vibrant yet mindful hair color solution.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: Amazing alternative to other brands and doesn't burn your scalp at all! Doesn't stink either. - Shocked by how far this brand has come. I first tried them when I was a broke college student and had to sacrifice to buy a box, back then it was like $30+ a box and I really wanted to use more natural, less harsh chemical hair dyes. Back then (2012-2014) not only was it super expensive for just one box but the color pay off sucked. I was so upset I remember so it took me a while to come back. So glad I gave them another shot because I absolutely loved this hair dye wow! It had minimal bleeding once I washed it the first two times and that's super helpful. Plus the richness of the color is so good! Even after over a month the hair dye is staying put. Although I only wash my hair once a week. I was not expecting this to be as good as it was since it's a more "Natural" hair dye but it blew me away and i'm 100% only buying this brand moving forward. The 3 box deal is unmatched too. I was previously buying the 3 box deal with Revlon but this is my new jam. I think the standout pro of this hair dye is how it DOESN'T burn your scalp or stink too much. Hubby and I are ttc and I really can't be exposed to too many chemicals right now in case I do end up pregnant these months so I really needed something that wasn't going to be so corrosive. Big negative about this brand is that the grey coverage isn't that great. It does cover greys just doesn't erase them fully fully. So keep that in mind. I have nearly a full head of greys and this covered like 98.9% of my greys. There were a few leftovers here and there, maybe like 10 total. Very unnoticeable but if you're a perfectionist it will bother you.
Review: Completely Satisfied! - My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

## Features

- Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
- It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
- This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
- One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & instructions leaflet
- Available in 37 shades of blonde, brown, black and red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07L1PZG45 |
| Best Sellers Rank | #5,090 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #71 in Hair Color |
| Customer Reviews | 4.5 4.5 out of 5 stars (5,571) |
| Item model number  | 15065962 |
| Manufacturer  | Clairol |
| Product Dimensions  | 7.11 x 3.59 x 6.35 inches; 1.53 Pounds |

## Product Details

- **Brand:** Clairol
- **Color:** 3 Brown Black
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.

## Images

![Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/81qnAtgETqL.jpg)

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing alternative to other brands and doesn't burn your scalp at all! Doesn't stink either.
*by R***O on January 22, 2026*

Shocked by how far this brand has come. I first tried them when I was a broke college student and had to sacrifice to buy a box, back then it was like $30+ a box and I really wanted to use more natural, less harsh chemical hair dyes. Back then (2012-2014) not only was it super expensive for just one box but the color pay off sucked. I was so upset I remember so it took me a while to come back. So glad I gave them another shot because I absolutely loved this hair dye wow! It had minimal bleeding once I washed it the first two times and that's super helpful. Plus the richness of the color is so good! Even after over a month the hair dye is staying put. Although I only wash my hair once a week. I was not expecting this to be as good as it was since it's a more "Natural" hair dye but it blew me away and i'm 100% only buying this brand moving forward. The 3 box deal is unmatched too. I was previously buying the 3 box deal with Revlon but this is my new jam. I think the standout pro of this hair dye is how it DOESN'T burn your scalp or stink too much. Hubby and I are ttc and I really can't be exposed to too many chemicals right now in case I do end up pregnant these months so I really needed something that wasn't going to be so corrosive. Big negative about this brand is that the grey coverage isn't that great. It does cover greys just doesn't erase them fully fully. So keep that in mind. I have nearly a full head of greys and this covered like 98.9% of my greys. There were a few leftovers here and there, maybe like 10 total. Very unnoticeable but if you're a perfectionist it will bother you.

### ⭐⭐⭐⭐⭐ Completely Satisfied!
*by N***N on May 27, 2025*

My skepticism has turned into amazement with the Clairol Natural Instincts Demi-Permanent Hair Dye in shade #2 Black. I was initially unsure about the coverage because the mixture never appeared black during prep, but once applied, it immediately darkened and delivered rich, true black color. The coverage was impressive—it completely covered all my grays. I’ve washed my hair three times since applying it, and the color has held up beautifully without fading. The formula is gentle and left my hair feeling soft and healthy. This is a great option for anyone looking for long-lasting, natural-looking color without harsh chemicals.

### ⭐⭐⭐⭐⭐ Full coverage for my greys even around my Temple Area!
*by D***Y on May 31, 2024*

I’m not one for writing reviews but always rely on the reviews of others when I’m doing research on a product or service 😂 This time I just had to review this product! Background on me, I am an African American female in her 40’s and have natural hair that’s about half way down my back. I use heat no more than once a year and only use a wide tooth comb on bith mine and my daughter’s hair. So, I am very particular about my hair 😊 I was so afraid to color my hair on my own, but did research and decided to try this in black. I had previously had my hair colored about 5 months ago with permanent color and the individual was so super rough with my hair that I didn’t want to even let her touch up my color. Let me tell you, this product covered EVERY SINGLE GREY HAIR! And, I heard the temple area is the hardest to color. My hair was so soft and I have lots of hair and only used one box, but I would still order two just in case. I only touched up my edges in the front temple area and along where I wear my part. I’m so serious and I’m not paid at all for this review. Please give this a try. I did follow the directions verbatim except I shampooed my hair the same day. I rinsed the color out with slightly cool water in the shower and once the water ran clear, I commenced to shampoo with Shea Moisture for kids carrot and mango shampoo, which I’ve used for several years now on mine and my daughter’s hair and we both love it. I used the conditioner that came with the color also to deep condition my hair and used my normal TGIN Green Tea leave in as my styler along with Shea Moisture curl foam and flaxseed Eco styler gel. I also had no allergic reactions and I have very sensitive skin. I did not do a allergy test prior to using the color, though I would recommend doing that. Basically, this color is amazing, it didn’t blend the greys, they are completely gone.

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black Hair Color, Pack of 3
- Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 3

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*Product available on Desertcart Sri Lanka*
*Store origin: LK*
*Last updated: 2026-02-02*