---
product_id: 98509059
title: "Childhood Under Siege: How Big Business Ruthlessly Targets Children Paperback – 2 Aug 2012"
brand: "joel bakan"
price: "₨9377"
currency: LKR
in_stock: true
reviews_count: 5
category: "Books"
url: https://www.desertcart.lk/products/98509059-childhood-under-siege-how-big-business-ruthlessly-targets-children-paperback
store_origin: LK
region: Sri Lanka
---

# Childhood Under Siege: How Big Business Ruthlessly Targets Children Paperback – 2 Aug 2012

**Brand:** joel bakan
**Price:** ₨9377
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Childhood Under Siege: How Big Business Ruthlessly Targets Children Paperback – 2 Aug 2012 by joel bakan
- **How much does it cost?** ₨9377 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.lk](https://www.desertcart.lk/products/98509059-childhood-under-siege-how-big-business-ruthlessly-targets-children-paperback)

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## Description

Review
        	
        	
            
        			Powerrful...we are allowing our kids to be abused right under our noses, and we don&apos;t even know it -- Doug Johnstone, Independent on SundayA truly terrifying book...clearly written and forcefully argued, Big IssueThe assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay -- Noam Chomsky
				    	  
			    	  
        		
        		
        	
        
          
        	  About the Author
        	
        	
            
        			Joel Bakan is professor of law at the University of British Columbia. A Rhodes Scholar and former law clerk to Chief Justice Brian Dickson of the Supreme Court of Canada, he holds law degrees from Oxford, Harvard and Dalhousie Universities. An internationally renowned legal authority, Bakan has written widely on law and its social and economic impact. He is the author of the bestselling and critically-acclaimed The Corporation: The Pathological Pursuit of Profit and Power.

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Disturbing exposé of how business targets children.
  

*by S***N on Reviewed in the United Kingdom on 16 July 2015*

This is a well researched examination of a very disturbing subject.The book exposes how big business ruthlessly targets children. The incentive for big business is that it is estimated that there is 1 trillion dollars of buying power in the hands of children, directly or through their influence on parents and their carers. In pursuit of this prize, food and drink industries spend billions each year marketing junk food to children whilst pharmaceutical companies have driven the prescription of psychotropic drugs from a base level of virtually zero to tens of millions of children under prescription today.This is a well written and carefully researched book, it includes over 80 pages of notes and references to further information.Whilst the focus of the book is directed at the impact on children, and the impact this has on parents and others with direct responsibility for their care, the book is of relevance to everyone.The book comprises ten chapters which examine:-• The reverse since 1980 of eighty years of child protection advances.• How social media is being shaped to foster consumption• The cynical undermining of parental control orchestrated by marketing to children.• The immoral and illegal activities of pharmaceutical companies in the promotion of drugs.• Environmental damage and its impact on children.• The lack of regulation and the burden of proof requiring harm to be proven before restriction on chemical use is imposed.• Child exploitation in the labour market.• Abuses of the education system driven to meet the needs of corporations.What I found particularly alarming about picture painted by this book was the underlying cynical approach of government and big-business. Purporting to support parents by emphasizing parental responsibility for child care under the guise of rolling back of the 'Nanny State', whilst at the same time implementing policies that make it increasingly impossible for parents to make informed decisions or to implement appropriate actions to ensure children are safeguarded.The picture painted is of the effects of a society where economic growth is valued above all else.This is a well written book that will be of interest to anyone concerned about children and the society they will inherit.

### ⭐⭐⭐⭐ 







  
  
    Fascinating and well researched attack on big business
  

*by C***D on Reviewed in the United Kingdom on 12 January 2013*

As a children's and youth worker I am fascinated by how culture, media and business shapes our children, and so it was with interest that I read Childhood Under Siege: How Big Business Ruthlessly Targets Children by Joel Bakan.In many ways I felt like Bakan wrote in a similar way to Michael Moore, arguing that big business and governments that look the other way had created a society that instead of encouraging, developing and supporting children and young people actually feasts upon them.  Using Nelson Mandela's comment that:'There can be no keener revelation of a society's soul than the way in which it treats its children.'Bakan shows that we fail to protect our children, even though we profess to hold them close through things like in 1989, governments worldwide promising all children the same rights by adopting the UN Convention on the Rights of the Child.  The book explores education, pharmaceutical business, ecology, child labour and more in the USA showing that across industries business is targeting children putting profit first.The book at times can be scary and feel overly dramatic, but I think it is a helpful cynical look at how business and children work together.

### ⭐⭐⭐⭐⭐ 







  
  
    scary
  

*by M***A on Reviewed in the United Kingdom on 21 October 2012*

this book is written from a american perspective.the author charts how big business target kids for profit. how government protection has  been viewed as illegitimate intrusions into parents freedoms allowing big business to manipulate kids for there own ends,deregulation has loosened advertising laws creating new children consumers.it graphically shows how business interests manipulate regulations to  expand markets,how it funds campaigns to counter any dissent against its wishes.above all exposes that the main driving force is profit regardless of need.

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*Store origin: LK*
*Last updated: 2026-03-12*